New UK Research Reveals Alarming Gaps in Sun Safety and Protection for Children3 min read

New research from the Melanoma Fund, the UK’s leading provider of sun protection resources for individuals, sports groups and outdoor clubs, has revealed a clear need for better sun safety in children’s outdoor sports and activities.

The UK study found that most (72%) of coaches, teachers, and outdoor leaders are not properly trained on sun or heat protection, and 43% feel unsupported in protecting the young people they work with. Rising temperatures and increasing UV risks should raise concern and require action.

The Melanoma Fund conducted the research to mark Sun Awareness Week, 12th – 18th May 2025, and increase understanding of the challenges coaches, leaders, and teachers face around sun safety for the children in their care.

Key findings include:

• 72% of coaches, leaders, and teachers have never received any training on sun or heat protection
• Only 16% of organisations have a separate sun protection policy
• 43% of those working with children outdoors say they feel unsupported or poorly supported by their organisation
• Just 4% believe all the children they work with truly understand sun safety
• 80% of respondents would like access to free or discounted sunscreen
• Over two-thirds reported sun or heat-related incidents, including cancelled sessions, sunburned children, and heat exhaustion

“These findings are concerning, but unfortunately, not surprising. They highlight why we support this sector with free, practical sun safety resources. Although so many leaders are on the case and proactive, these findings are a wake-up call for everyone, including parents who entrust their children to organised outdoor activities,” says Michelle Baker, CEO of the Melanoma Fund.

“With over two-thirds of respondents reporting sun or heat-related incidents – including cancelled sessions, sunburned children, and heat exhaustion—it’s obvious that action is needed,” adds Michelle Baker. “We provide clear, practical solutions that can help address this issue, and ultimately, protect the next generation from skin cancer.”

Sun safety habits begin in childhood, as does melanoma. Just one blistering sunburn in childhood doubles the risk of skin cancer later in life. Melanoma is the most common cancer in young adults, which makes it even more crucial that we protect children from harmful UV exposure.

Parents also play a vital role in setting a good example for sun safety. By showing children how to properly apply sunscreen, rather than just smearing it on their faces, they help teach kids how to protect themselves effectively. This is crucial when children participate in outdoor activities.

Outdoor coaches and leaders are uniquely positioned to lead by example and instil sun-safe habits early on. But this new data shows that only 11% of coaches regularly apply sunscreen in front of children, and just 19% wear a sun hat consistently.

To help organisations and individuals address gaps in education, awareness, and support, the Melanoma Fund offers two key resources:

• Sunguarding Course: A free online course that offers accreditation and 3 CIMSPA CPD points, designed to help anyone working outdoors understand and manage the risks of UV exposure.
• Outdoor Kids Sun Safety Code: Aimed at empowering organisations to create and implement sun safety policies specifically for children in outdoor sports and activities, educating both adults and children.

Sport England is focused on increasing participation in youth sports and physical activity, with great success. However, UV risks in outdoor activities remain largely unaddressed. Backed by hundreds of national governing bodies of sport, the Melanoma Fund is pushing for more awareness and action, protecting young participants from these risks to prevent skin cancer in the next generation.

FIND OUT MORE AT MELANOMA-FUND.CO.UK