How to Successfully Implement Technology Within a Golf Operation2 min read

Whilst choosing suitable technology for your golf facility remains a stringent process, it is the implementation of these choices where most questions and problems can arise.

Golfer and member resistance to change is one of the most common challenges faced by PGA Professionals, managers and other decision makers. So, how can you set yourself on the path to success when adopting and implementing new technology? Are there some examples to follow?

Located in Tilburg (Holland), Prise d’Eau Golf is a large golf club and operation by all accounts, welcoming 10,000 golfers a year and a membership of more than 1,500.

With such a large customer base and complex operation, switching Tournament Management software providers to Golf Genius could have posed a range of headaches for General Manager, Hedwig Wassing.

Here, he shares his three steps that made the switch to Golf Genius successful.

A staged implementation of Golf Genius Tournament Management

“When we first discussed the implementation of Golf Genius Tournament Management across the club, we took a sensible and prudent approach to doing so. We first utilised the system to run our non-member events, such as the business clubs, over a period of time without any pressure. This derived results and case studies that could be presented to our committees, which in turn ensured the membership was totally bought-in to Golf Genius and could be taken off the old system with ease.”

The creation of Golf Genius software ‘Super Users’

”At the same time, we trained our more tech-savvy members to use the system without any pressure of actually running a tournament. Those ‘super-users’ began helping other committee members and the appreciation for what it could do spread throughout the club.”

24/7 Support provided by Golf Genius

As with all Golf Genius customers, Prise d’Eau Golf received continuous support in their implementation and use of the software. They were provided with a full mix of training, live support and educational resources to ensure correct understanding and application throughout. “The support provided by Golf Genius is phenomenal. There’s an immediate response to every question and in most cases, the issue is solved by Golf Genius themselves, rather than them instructing you on how to solve the problem.”

Resultingly, Prise d’Eau Golf are benefitting massively from a smooth adoption process. It is allowing them to successfully utilise Golf Genius Tournament Management to the benefit of their golfer’s experience at the club. “Golf Genius Tournament Management is the most extensive solution on the market, capable of addressing our current needs but also our future needs as well. From the point an event is announced through to the final results coming in, it empowers us to deliver great experiences in an operationally efficient way.”

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To find out how Golf Genius can support your goals and requirements this year, please arrange a consultation here.