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Glenmuir Unveils SS2025 Collection: A Tribute to Heritage and Innovation4 min read


Posted on: 16th Jul 2024

Glenmuir, the prestigious Scottish golf clothing brand, proudly announces the launch of its Spring/Summer 2025 Collection, celebrating over 140 years of craftsmanship and tradition. This collection features a harmonious blend of classic designs and contemporary performance, inspired by the breath-taking landscapes of Scotland.

View Exclusive CPG & Glenmuir 30% Discount Member Offer

Men’s Collection: A Celebration of Craftsmanship and Innovation

Glenmuir’s SS25 men’s collection showcases an array of luxurious golf shirts, crafted from the finest materials for unmatched comfort and style. The new double mercerised cotton shirts, including the g.Alyth, g.Braemar, and g.Tain, offer a silk-like handle and enhanced colour retention, perfect for the discerning golfer. Each piece features anti-curl tailored collars with invisible collar stays and mock mother of pearl buttons, exuding elegance and sophistication.

In addition, the collection introduces new premium performance golf shirts, such as the g.Carrbridge, g.Gullane, and g.Kintyre, made from active functional fabric with moisture-wicking properties. These shirts ensure thermoregulation, breathability, and enhanced freedom of movement, allowing golfers to perform at their best.

New seasonal colours have been added to freshen up firm favourites g.Crawford, g.Torrance, g.Muirhead, g.Silloth and the classic g.Deacon.

The new seasonal cotton golf sweaters, including the g.Dalry, g.Tayport, and the updated g.Eton now g.Exeter, are made from extra fine combed cotton, ensuring durability, natural softness, and breathability. These sweaters are hand-knitted by skilled craftsmen, resulting in a perfect fit and resilient flat seams.

All cotton classics see new seasonal colours added including the v-neck sweater g.Eden, zip neck g.Devon and zip sleeveless golf sweater g.Stanley.

Glenmuir also introduces the luxurious g.Crossford hoodie, a blend of cotton and cashmere with a PFC-free water repellent finish, providing warmth and natural breathability, whilst classic g.George sees the new Light Blue added.

The men’s midlayer collection is enhanced with new seasonal colours and patterns for the g.Wick, a key piece for SS25. Additionally, the new g.Dunnet sleeveless midlayer, made from 90% performance polyester and 10% elastane, features a contrast zip placket, inner collar, and a lockdown zip puller with chin guard. The popular g.Cameron hoodie and g.Culross hybrid fleece also see new seasonal colours with a subtle and elegant Munro embossed print.

Glenmuir has also upgraded its golf outerwear with the most technical fabric used to date in the Storm Bloc.® 2-layer outerwear. These pieces are soft, quiet, stretchy, and perfect for the golf course and beyond.The g.Johnstone gilet and g.Kyle jacket crafted from our water repellent Storm Bloc.® fabric with a PFC-free Bionic Eco finish. This jacket includes lockdown zips, stretch binding at the cuffs, and retro reflective branding.

Ladies’ Collection: Elegance and Performance

The SS25 ladies’ collection combines elegance with functionality. The new premium performance ladies’ golf shirts, such as the g.Alice, g.Zara, and g.Amelia, feature moisture-wicking yarn for thermoregulation and breathability. These shirts are designed with our new SS25 floral and embossed diamond prints, adding a touch of sophistication to the golfing wardrobe. Seasonal colours added to chic classics g.Stella and g.Paloma whilst a new golf dress g.Victoria is designed to be flattering on all silhouettes.

New seasonal ladies’ cotton knitwear, including the g.Willow, g.Connie, and g.Lily, offer natural softness and breathability, with intricate patterns and contrast tipping for a stylish look. These sweaters are hand-knitted, ensuring durability and a perfect fit. All cotton classics have new seasonal colours added to g.Darcy V-neck and g.Ava zip neck.

Our ladies’ golf midlayers see the new seasonal colours added as well as the new floral and gingham prints to the chic g.Carina.

The ladies’ golf outerwear collection features the g.Tillie and g.Rebecca, crafted from the most technical Storm Bloc® fabric to date. These pieces are water repellent, soft, quiet, and stretchy, perfect for the golf course and beyond and both feature the elegant, embossed diamond print which runs through the SS25 ladies’ collection.

Our ever popular ladies’ golf trousers collection see the new Floral and Gingham prints added to the g.Emeli skort with g.Lexi visors to match.

A Commitment to Sustainably Making in Scotland and Italy

Glenmuir continues its commitment to sustainability and ethical sourcing with its 100% Lambswool sweaters now proudly made in Scotland and 100% Merino knitwear now beautifully made in Italy by craftsmen and women with skills passed down through generations. By utilising cotton sourced through the Better Cotton Initiative (BCI) and introducing environmentally friendly finishes PFC-free finishes, this approach aligns with the brand’s environmental commitments and enhances product design, durability, and performance.

Anniina Sorvisto, Designer at Glenmuir and Sunderland of Scotland, states, “The advancements in sustainable manufacturing have been a pivotal development for Glenmuir. This approach not only aligns with our environmental commitments but also elevates our product design, durability, and performance. We are eager for our customers to experience the Spring Summer 2025 collection, which reflects our journey towards becoming the world’s most cherished golf clothing brand.”

The new collection will be available on Glenmuir.com and in local golf pro shop from February 2025.

Find Out More at Glenmuir.com

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