Advancing Associations

Gord Percy named 49th President of the PGA of Canada

13th May 2022

Golf Genius Software announces new Senior Advisor

29th Apr 2022

“The Experience Was Incredible for the Both of Us” | Gregory Molteni & Carolina Melgrati at ANWA

28th Apr 2022

OPINION: PGA of Slovenia President, Jure Čoh – How Pia Babnik’s Success Could Be a Milestone in Slovenian Golf

28th Apr 2022

Italy’s Saragnese Takes Honours at Inaugural CPG Virtual Series

20th Apr 2022

Golf Pride® Continues to Innovate with New CPX, the Softest Performance Grip Yet

1st Apr 2022

EDUGOLF Partners Focus On Research, Standards and Education at Meeting in Madrid

30th Mar 2022

PING Announces SS22 Men’s Performance Apparel Collection

30th Mar 2022

PING Unveils Most Comprehensive Ever Women’s Range for Spring/Summer 2022

30th Mar 2022

PING introduces Glide 4.0 wedges

16th Mar 2022

Golf Genius Software launches integrated event marketing tool Golf Hub

15th Mar 2022

PING Introduces Tour-Validated PLD Milled Putter Collection

8th Mar 2022

CPG Virtual Series Brings International Indoor Playing Opportunities For PGA Pros

28th Feb 2022

14th ‘Boutique’ BlackSeaRama Pro-Am Set For July

20th Feb 2022

Golf Genius Software Launches Golf Hub

18th Feb 2022

PING Expands Iron Offerings With i525 Players-distance Model

8th Feb 2022

PGA Tour Selects Trackman Tracking and Tracing Solution Beginning in 2022

4th Feb 2022

The PGA of Canada’s Commitment to Safe Sport

7th Jan 2022

2021 President’s Award for Golf Development Recognises EDGA’s Global Impact and Influence

10th Dec 2021

Italians Run Riot to Clinch a Wire-to-Wire Victory in the 2021 International Team Championship

3rd Dec 2021
load more

LET Reveals Brand Refresh Pushing Towards the Future3 min read


Posted on: 24th Jun 2020

The Ladies European Tour (LET) has launched a fresh logo, new website and tag line, #RaiseOurGame, capturing the ambition of the new LPGA-LET joint venture partnership and a shared desire to keep moving women’s golf forward.

The brand refresh includes a short film created in-house, capturing the passion and potential of the LET players, celebrating their hard work, dedication and perseverance.

Narrated by Solheim Cup star Suzann Pettersen and with a script written by multiple LET champion Meghan MacLaren, it focuses on the hard work and determination it takes to achieve goals, inspiring women and girls to pursue their passion and realise their potential through the game of golf.

Talented writer Meghan MacLaren, who wrote the script, said: “I loved working on this project and it was great to play an active role in the new direction of our Tour. This is an exciting time for the LET and for women’s golf and to see the growth potential as we look ahead to the future for the next is very fulfilling. I’ve always worked hard to raise my game and I’m proud to be a Member of a Tour which gives us the opportunity to raise our game further.”

Meghan’s script focuses on the fierce commitment required to compete at the highest level and highlights the importance of the friends, family and wider community of tournament promoters, sponsors and media who together lay the path to drive women’s golf forward:

It starts with something we can’t define. 

It’s a dream, but we’re too young to know what it is, where it might take us.

Our family, coaches, friends… they know. On cold winter mornings and warm summer nights, they help us shape it into something we believe in.

Sometimes we lose it. Sometimes we stop believing. Sometimes we wonder if it’s all really worth it… but we don’t stop.

Because in every new city that embraces us and every new partner who invests in us, on every Monday that promises and every Thursday that threatens to take away – we have a chance to find it again. A chance to believe again. A chance to make each moment our own.

But it’s yours too, because you’re there by our side, guiding the way. You helped create it.

So it’s time to believe, in all of our dreams.

Together, let’s raise our game.

Suzann Pettersen, one of the most iconic European golfers of all time, who holed the winning putt at the 2019 Solheim Cup, said: “I wouldn’t be where I am without the LET and I’m excited about the next chapter of the Tour’s history as it looks to provide even more opportunities for women and girls in the game. I’m thrilled to narrate this inspirational video, re-branding the new LET. The future is bright for the LET and its Members.”

LET Chief Executive Alexandra Armas said: “This brand refresh expresses our excitement about the LET and its future, how passionate and proud we all are to represent this strong new brand and that we are in this journey together with our partners, determined to create greater opportunities for the women who play golf today and for the ones that will follow in the future.

“It has been an unprecedented and eventful start to the new decade. In January, we announced a record-breaking schedule and we were extremely excited about the 2020 season. Due to the coronavirus pandemic, it has been a challenging time for us of late, but we are now focused on the long term.

“This is not only the time to preserve tournaments in 2020 but to build the future that we’re so excited about moving forward for women’s golf. 2020 is a building block to a bigger and better 2021, 2022 and beyond. Together, let’s do all we can to raise our game.”