Advancing Associations

Golf Pride® Plus4™ Technology extended to the Tour Velvet®, the most popular grip on TOUR1 min read


Posted on: 25th Jan 2019

Golf Pride®, a division of power management company Eaton and an industry leader in grip innovation, today announced it will be broadening availability with a new Tour Velvet Plus4™ grip.

More than 90 per cent of TOUR players build up their grip to promote lighter grip pressure and generate more power. The Tour Velvet Plus4 grips simulate the feel of four-layers of extra tape build-up, creating a larger lower-hand profile that is preferred by TOUR players. In addition to the larger lower-hand profile, the re-engineered grip optimises high-performance materials while maintaining the iconic Tour Velvet feel. The grip maintains the recognised plus-sign texture with an increased dimple-to-surface ratio creating additional traction and enhanced durability.

“More than 80 per cent of TOUR players trust their games to Golf Pride, so we understand the preferences of the best players in the world better than anyone,” commented Golf Pride Product Manager, Bruce Miller. “Hands down, the preferred grip that TOUR players choose to play is the Tour Velvet. We have taken the most popular grip on TOUR over the last two decades and tweaked it slightly based off insights from professionals on how they are customising their performance equipment. Now all players can benefit from this design, while maintaining the trusted feel and performance they’re accustomed to in the Tour Velvet grip.”

For more information on the Tour Velvet Plus4 grip and the entire 2019 Golf Pride product offering, visit www.golfpride.com.