Advancing Associations

GoGolf! Fit For the Future – KLM Open Sees Launch of Project Which Unites the Golf Industry to Increase Youth Participation2 min read

Golf EuropeAuthor: Golf Europe

Posted on: 9th Sep 2015

Release On Behalf of Golf Europe:

The 2015 KLM Open is the venue for the launch of an ambitious project to unite the golf industry in its quest to increase participation in golf across the EU and promote golf to the next generation of young players.

The GoGolf Europe project will support five European countries – the Netherlands, the Czech Republic, Estonia, France and Portugal – in a three year initiative designed to test innovative new access pathways to golf for European youth while also documenting the unique health benefits which the sport can provide to all.

The new GoGolf Europe project has successfully secured co-funding from the European Commission under Erasmus+, the EU programme for Education, Training, Youth and Sport for 2014-2020.

Led by the European Golf Association (EGA), the project will unite the National Golf Governing Bodies of the five participating countries alongside the Confederation of Professional Golf, the European Observatoire of Sport and Employment and the University of St Andrews as the official research partner. Alongside the funding support from the European Union, co-financing will also be provided by the European Tour and the EGA.

The GoGolf Europe launch event at the Kennemer Golf and Country Club on Wednesday 9th September will use the prestigious setting of the KLM Open to showcase the project. As the project aims to increase youth participation in golf, the launch will actively involve local children who will get a behind–the-scenes view of the European Tour championship venue and the chance to play golf and receive coaching with local professionals.

ZANDVOORT, NETHERLANDS - SEPTEMBER 09: Alvaro Velasco of Spain gives golf tips to local children as part of the GoGolf Europe project during the KLM Open ProAm held at Kennemer G & CC on September 9, 2015 in Zandvoort, Netherlands. (Photo by Dean Mouhtaropoulos/Getty Images)

Richard Heath, General Secretary of the European Golf Association (EGA), the organisation leading the project, commented: “Europe has excellent capacity for golf with over 6,700 courses and some 7.9 million citizens already playing the sport. Nonetheless, we are facing significant challenges in effectively engaging young people to take up the sport and we are actively seeking innovative new solutions for growing youth participation”.

Florence Brugmans, youth coordinator of the Netherlands Golf Federation, stated: “We are delighted to host the launch of the GoGolf Europe project – increasing youth participation in golf is high on our agenda in the Netherlands. We think the GoGolf project can make a difference in enthusing youth for the sport. We are pleased to be part of a project that unites the entire golf sector in pursuit of this goal.”

Fredrik Lindgren, Head of Corporate Responsibility & Sustainability at the European Tour said: “The European Tour players were all inspired to start playing in their youth, and the European Ryder Cup team’s successes have led to innovative legacy programmes in the countries hosting The Ryder Cup, so we are proud to stand alongside our Golf Europe partners and further support the structured development of the sport in Europe with GoGolf.”

For more information, please contact the Golf Europe office:

IMAGE CREDITS – Getty: Youngsters at the launch of GoGolf Europe at the KLM Open on Wednesday

Golf EuropeAuthor: Golf Europe

Golf Europe, a group of European golf’s major stakeholders, will aim to progress golf’s contribution to European society and the focus it receives within the community. The Europe 2020 strategy, which outlines the European Union’s vision for the 21st century, included sustainability as a key driver for economic growth and resource efficiency.

In this context, Golf Europe’s activities of growing the sport of golf in an environmentally, socially and economically sustainable way are in line and contribute to realising Europe’s 2020 vision.