Ahead of the 2021 Masters Tournament, the PGA of Spain hosted a series of webinars with a number of tour stars including two-time champion and 2012 Ryder Cup Captain, José María Olazábal, Jon Rahm and Miguel Angel Jimenez.
During periods of lockdown due to COVID-19 the PGA of Spain – a CPG Member Country – sought to provide a series of educational webinars for its PGA Professionals, with an added twist.
Organised by Director of Training for the PGA of Spain, José Vicente Pérez, large attendances were seen during the series by PGA of Spain Professionals, who each sought to increase their knowledge and understanding in various topic areas, which in turn would improve and increase their influential standing in the Spanish golf market.
Multiple-time tour winner and Ryder Cup Team Europe player, Jon Rahm, inaugurated the series, followed by 2021 Ryder Cup Europe Captain and two-time Masters Champion, José María Olazabal, European Tour Players, Pablo Larrazábal, Álvaro Quirós and Adri Arnaus, and Spanish golf legend, Miguel Ángel Jiménez.
The timing of the webinar series – just before the 2021 Masters Tournament – also added an extra element of anticipation for each of the attendees – Jon Rahm is perhaps one of the favourites to win the 2021 tournament this year.
The calibre of names and involvement only further demonstrated the significant influence the PGA of Spain holds as an organisation, not only in Spain but also wider afield across the Confederation of Professional Golf’s [CPG] network – it is one of the larger CPG Member Countries.
On the series, José commented: “It was an incredible learning and bonding experience for all. The PGA of Spain decided that during lockdown there was an opportunity to create this webinar series where we could continue to engage with our members and key influencers – the PGA of Spain Professional – provide a valuable service and even have some fun along the way!”
The sessions addressed specific issues related to the golf industry such as the value of the PGA professional, golf for beginners, marketing advice for retaining golfers and academy management, and each group would propose solutions and give ideas about the topic and present.
There was also many webinars that were provided by external organisations and brands such as Trackman, Flightscope, Capto, Dr. Robert Neal, Will Robins, Jesus Rodriguez, Smart2Move, and many more.
José added: “The Association wants to thank all the associates, institutions and associations who have supported and participated in these video-talks and who have made the forced confinement more enjoyable and productive for all.”