Confederation of Professional Golf News

love.golf Prepares Coaches for Golf’s Return2 min read


Posted on: 18th May 2020

love.golf, the groundbreaking, research-based female golf coaching program supported by Syngenta, has been actively helping its community of coaches during the Coronavirus lockdown.

Coaches in the UK and Spain, have been benefitting from weekly webinars to help them optimize time and prepare for recovery as golf reopens.

Guidance and best practice has focused on topics including, ‘How to communicate with customers’ and ‘How to run a customer survey.’

love.golf Head Coach and Founder, Alastair Spink, said “Community and the sharing of ideas between coaches is at the heart of love.golf. This is especially important in challenging times, as so many golf coaches work on their own.”

In addition to supporting the professional development of its coaches, love.golf hosted regular virtual socials and were joined by former Solheim Cup player and captain and LPGA Tour star, Carin Hjalmarsson (formerly Koch) for an exclusive Q&A session.

“The love.golf community offers more than just professional advice; there is a strong sense of personal support, too, which coaches in different countries greatly appreciate,” added Alastair.

love.golf focuses on an alternative approach to golf coaching. All-female groups learn by playing on the course in their first lesson, rather than the range, an experience proven to generate exceptionally high retention rates and help customers ‘fall in love with golf’.

It is based on the academic study of Alastair Spink and market studies by Syngenta, highlighting the global golf industry’s $35 billion opportunity to increase female participation.

In addition to the UK and Spain, love.golf is now active in Sweden, Canada and the Middle East.

As golf across the UK and Europe comes back online, the love.golf Covid-19 response group, comprising six volunteer coaches and Head Coach Alastair Spink, will continue to lead and host community-wide webinars.

love.golf will also be opening up selected webinars to coaches (PGA Professionals) not currently part of the program. To reserve a place on one of these please contact Head Coach Alastair Spink

For more information on love.golf, visit www.love.golf or email alastair@love.golf.