5 Pre-Season Steps for Your Golf Shop With Golf Genius2 min read

Spring is upon us and golfers are gearing up for a new golfing season. To help you prepare for the increasing levels of customer demand, Golf Genius has put together a series of steps you can take across your golf shop or retail operation.

01 – Check & update upcoming stock orders

To ensure you have an accurate gauge on when new stock orders will arrive, input, calendarize and communicate each order with your team. This will enable you to manage your staff’s expectations and those of your customer’s.

02 – Introduce a process for tracking demo clubs, rental sets and hire trollies

If you have purchased a new suite of rental trollies or hire clubs for the season, the last thing you need is to lose track of which ones are in use (and by whom). By introducing a tracking process – such as a daily recording system – for your team, they can manage rental equipment properly and track down any that have not been returned on time.

03 – Clear out old stock with a flash sale

To achieve the previous two points, having the space on the shop floor is an absolute must. Flash sales are a great tactic for replacing any gear from the previous season and if you have the means to do so, introducing an online sale via your shop website will help clear out old stock in time for the arrival of new equipment that is coming in.

04 – Update your supplier lists

By updating and correctly filing supplier information such as their contact details, your team can find each one quickly and easily at the point of placing a customer’s order, saving them time and improving the order flow.

05 – Some smaller tasks to think about…

• Finalise your existing customer orders to clean the backlog up and make way for new ones.
• If you have new staff members, make sure they have appropriate account access for systems they need to use on a daily basis, such as till systems and merchandise order platforms.
• Prepare a range of customer communication templates. Team members can use these to communicate with customers at different stages of the buying process, saving them time throughout.

By following these simple steps, your staff will be better placed to elevate customer service levels, become more efficient in the process, and maximise sales opportunities for your golf shop in 2024.

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Golf Genius provides innovative software solutions to over 10,000 private clubs, public courses, and resorts in over 60 countries. Through its Golf Shop solution, PGA Professionals can elevate service levels and streamline processes across the retail operation and various services within it, such as orders, club repairs, rental sets and demo clubs. Contact jenny.potter@golfgenius.com to find out more.

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To find out more about Golf Genius and how it can benefit your golf facility, you can book a free product demonstration here