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Spheres of Influence – Why PGA Professionals Are the Go-Tos for Golf Travel4 min read


Posted on: 8th Apr 2024

Got a question about golf? Want to know about the latest gear, find out how to cure your hook, or where the best place is to go on a golf holiday? Well, more often than not, your answer will lie in the hands of the PGA Professional.

For decades now the PGA Professionals has played a pivotal role within clubs and facilities, and whilst the job may have evolved to a huge variety of different roles within the sport, they have remained in their positions as influencers of behaviour.

The PGA Pro frequently plays one of the most consistent roles within a facility environment – often the first and main point of contact for customers at a facility, they develop strong, trustworthy and valuable relationships with customers, and are known for being experts in all aspects of the sport. This positions them perfectly to be able to advise and support on all manner of subjects, not least in the area of golf travel.

Here are just a few reasons why the PGA Pro is a key influencer on golf travel:

1 – They know the best places to go…

The PGA Pro always has their ear to the ground – being so engrained in to the fabric of the sport itself allows them to be aware of those destinations, at home or abroad, that will make for a great trip and experience be they host venues of big events or hidden gems that might otherwise be unknown to the average golfer.

2 – The PGA Pro can be a great travel companion…

Travelling with a PGA Pro can make for a fantastic golf experience for even the most discerning travellers – time savers, tips, support throughout the whole process, local knowledge and more create enjoyable and effective trips plus have advantages that go both ways as explained by PGA of Italy Professional, Federico Elli: “It gives you the opportunity to create even stronger bonds with your students/friends and also to bring them to some of the most outstanding places around the world, with the guarantee of having a well-qualified, knowledgeable and experienced PGA Pro on their side who can help take care of them.”

3 – They know the best type of place to go depending on what type of trip someone is looking for…

Shopping around in golf travel for specific types of trip can be tricky, particularly when someone is trying to combine the enjoyment or relaxation associated with a holiday whilst optimising their golf experience at the same time. The PGA Pro has the residual knowledge and awareness of what makes for a good trip and the places that can facilitate this and help to provide tailored recommendations (or even create the trip itself) based on someone’s needs and requirements.

4 – The have relationships with other PGA Pros and people in golf who operate facilities around the world…

The PGA Pro network has to be the strongest in golf – all PGA Professionals share the similar principles at the heart of what they do and this creates strong bonds between them, regardless of whether they are Members of the same PGA or not. Their own travel experiences, friendships and professional network enable them to be able to connect golfers to travel companies and destinations in ways that might not otherwise be possible, often resulting in even more exceptional experiences, cost-effective deals or seamless booking and logistics around trips.

5 – They can take coaching groups away where people can enjoy a trip whilst also being coached…

PGA Pros are not only helpful points of reference for trips but they can also host the trips themselves either generally as a ‘golf guide’ or more specifically with coaching trips where individuals can not only have fantastic experiences with minimal fuss and organisation on the client side, but also strengthen bonds with their coaches. AW Golf Performance’s Alex Wrigley (PGA of GB&I) knows this only too well: “For me, golf coaching trips have made it possible to earn money in some fantastic destinations, but perhaps more importantly they have given my clients a special experience that will massively help their golf game. Intense, day-to-day coaching has many short and long-term advantages for both the player’s game and the ongoing player-coach relationship.”

6 – They are best positioned to deal with inbound tourism too…

Many of the aforementioned reasons also place the PGA Pro in the perfect position to be on the receiving end of golf travel, helping with the coordination of travel to their facility and the hosting of guests when they are on-site to provide one-on-one and face-to-face customer experiences and help them to maximise their trips.

 

Find out more about the CPG’s own Golf Pro-Specific Offers from the CPG Collection at cp.golf/collection