Events News

PING Introduces Tour-Inspired s159 Wedges, WebFit Wedge Consumer App

14th Feb 2024

Five New Models Join PLD Milled Putter Series

14th Feb 2024

CPG & Glenmuir Reignite Partnership to Boost Business Opportunities for PGAs and Professionals

6th Feb 2024

Bushnell Golf and CPG Enhance Value For PGAs and Pros Through New Partnership

6th Feb 2024

High Five For Gane at Al Ain

4th Feb 2024

Golf Tour Operators and Golfers to Benefit From Golf Genius’ New IAGTO Service Provider Relationship

30th Jan 2024

GolfSixes League to Inspire More Young People in Abu Dhabi Into Playing Golf

30th Jan 2024

PING Delivers Inspiring AW24 Women’s Range

29th Jan 2024

PING Unveils AW24 Men’s Collection, Packed With Technology Ready to Embrace Every Element

29th Jan 2024

Edoardo Molinari Named as a Vice Captain for the 2025 Ryder Cup

23rd Jan 2024

Running Opens in 2024? Take Some Inspiration From These Five Great Examples

19th Jan 2024

Golfbidder Opens Verification and Fulfilment Centre in France; Deepens Commitment to the EU Market For Used Golf Equipment

18th Jan 2024

Tour-Winning Blueprint “S” and “T” Models Advance Performance in Forged-Iron Category

9th Jan 2024

PING G430 MAX 10K Driver Sets New MOI and Forgiveness Standards

9th Jan 2024

CPG Launches Innovative Indoor Pro-Am Series Powered by TrackMan Technology

7th Dec 2023

EDGA Supports G4D Players to Develop and Move Along the Player Pathway

7th Dec 2023

The R&A and USGA Announce Decision to Revise Golf-Ball Testing Conditions Beginning in 2028

6th Dec 2023

Gryc’s Scientific Approach Earns CPG 5-Star Professional Accolade

6th Dec 2023

Bulgarian Golf Haven, BlackSeaRama, Bags CPG’s Special Recognition Award

5th Dec 2023

Hickory Hero Iain Forrester Honoured With Elite 5-Star Pro Award

4th Dec 2023
load more

Running Opens in 2024? Take Some Inspiration From These Five Great Examples4 min read

Golf GeniusAuthor: Golf Genius

Posted on: 19th Jan 2024

Planning and running profitable opens every year can be a difficult undertaking given the increasing demands and expectations of golfers country-wide.

Some of the UK’s best-ran open events are facilities that have been able to offer a unique and immersive experience – from promotion through to the event itself.

Here are five Golf Genius customers that have excelled in this endeavour and as a result, have been able to attract large numbers of golfers to their opens each year.

Carnoustie Golf Links

A renowned and respected club on the Open rota, Carnoustie Golf Links also runs one of the most popular open events for amateur golfers too: the Craws Nest Tassie. Amongst local, UK and international participants, the event has been known to sell out in under 25 minutes!

Event registration is aided through a bespoke competition portal that is set-up in Golf Genius. This portal also enables Carnoustie to highlight key information, take payment, build waitlists, and allow the booking of practice rounds.


By running stand out open events every year, Hollinwell has been able to attract large numbers of visiting golfers that are looking for a great course, value for money and an engaging event experience.

For each of their Open events, such as the Hollinwell Trophy and Autumn Am/Am, the club creates bespoke portals that are accessible via Golf Hub to promote each event. One the day of the competition, Hollinwell uses live leaderboards and creates personalised scorecards to deliver a digitally enhanced event experience. The Result? Highly engaged golfers who come back year after year.

“By consolidating the promotion of our Open events, Golf Hub has enabled us to easily advertise through our website and Social Media. Users are directed to a single place where they can find the information they are looking for and enter easily” – David Holmes, General Manager, Hollinwell

Chesterfield Golf Club

Chesterfield have utilised a host of Tournament Management features to ensure golfers are getting the most out of their visit to the club when playing in an open.

Running junior and men’s opens, as well as the Broom Trophy, the club have successfully incorporated technology into their operation whilst maintaining their traditions.

The club has added the ability to book into their open events directly via the BRS tee sheet, resulting in a more seamless registration process without the worry of entry forms and processing payments, which has encouraged more golfers to register for each event.

Southport & Ainsdale

As an England Golf Championships venue and previous host of The R&A Amateur Championship and Ryder Cup, Southport & Ainsdale are no strangers when it comes to delivering large scale and successful events.

From the S&A Bowl to their junior and mixed pairs opens, the club has sought different ways to offer every type of golfer a unique event experience, each powered by Golf Genius.

For their opens, they take registration online via Golf Hub, allowing golfers to access event information such as format, prices and open tee times with ease.

Lee Valley Scratch Cup

Providing an alternate angle to the traditional Open competition, but nonetheless as interesting as the rest, is the Lee Valley Scratch Cup.

Popular across Ireland, Scratch Cups combine the concept of a Club Championship with an Open competition, and the Lee Valley Scratch Cup is a standout example.

Delivered through Golf Genius Tournament Management, hundreds of golfers travel across the country to play in the event – partly because of its status as a WAGR competition, and partly because of the tour-level experience it provides them with.

“We chose Golf Genius Tournament Management due to its ability to plug into the Golf Ireland handicapping database. Whilst this was incredibly useful and time-saving, we were equally blown away by the system’s many other features and were able to run a really efficient and seamless Scratch Cup which gained really impressive feedback from golfers.”
Vincent Drinan, Tournament Director, Lee Valley Scratch Cup.


However, the story doesn’t stop at these five facilities – there are hundreds of golf clubs across Scotland, England, Wales and Ireland that are finding innovative ways to deliver a great open event experience. Through Golf Genius Tournament Management, they can create an unrivalled end-to-end golfer experience that delivers increased participation and revenue.


To find out how Golf Genius can help elevate your opens in 2024, book a free product demonstration here

Golf GeniusAuthor: Golf Genius

Golf Genius provides innovative software solutions to over 60 countries. Golf Genius also serves national associations including the USGA, the European Tour, and the PGAs of America, Australia, Belgium, Canada, Japan, Portugal, and New Zealand. Golf Genius has more than 170 employees, including 64 PGA professionals, with sales and support operations in the United States, Canada, the UK, Europe and Australia. For more information, please visit