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Personalisation & Tournament Management – How to Boost Your Event Experience3 min read

Golf GeniusAuthor: Golf Genius


Posted on: 30th Aug 2022

Tournament Management Systems [TMS] are the heart of any successful tournament operation nowadays – and with an incredibly comprehensive solution such as the Golf Genius TMS then personalising the event for its organisers and ultimately its participants is easier and more effective than ever.

First off – what do we mean by personalisation?

personalisation
/pəːs(ə)n(ə)lʌɪˈzeɪʃ(ə)n/
noun
1. The action of designing or producing something to meet someone’s individual requirements

In our context then this basically means creating a tournament experience that is tailored to its specific requirements and as relevant to its organisers/administrators as possible – all of which results in a more valuable and tailored experience for the event’s participants as well, understanding who they are and what they want.

Every event is different – even a typical 3-round Pro-Am can have a huge number of differences to another, which is exactly why personalisation is at the heart of Golf Genius’ TMS, with the capabilities to customise any event, anywhere, at any time.

WHAT CAN BE DONE TO PERSONALISE THE EVENT TO THE ORGANISER’S NEEDS?

Event App
This is the participant-facing app. Golf Genius allows for this to be customised on an account-by-account basis – where the layout, design and menu can be unique to each event and its organisers [and therefore to its participants].

Event Portal
This includes a website that is generated for each event, allowing customers to create their own custom web portals. Common content you would see on here are results & live leaderboards, tee times, registration, photo galleries, news feeds and more, all of which are customised to an event’s needs.

Mobile app pages
When using live scoring, an organiser can create up to 18 different pages (adverts) that can appear once a hole is finished. It allows users to advertise promotional offers and events within their organisation, as well as on course tournaments – such as longest drives and nearest the pins. Organisers can even monetise this system by using these spaces for commercial partners’ adverts.

Scorecards
Golf Genius gives the user the flexibility to produce both physical and digital scorecards for any type of format – individual, pairs, scramble, 6/6/6 – you name it! Once a customer designs their scorecard, GG will save it in their tournament library to be used time and time again. Scorecards are a great place to add logos and colours to help brand golf events – front and back, whilst digital scorecards give participants a full, contactless, live scoring experience.

TV Leaderboards
TV Shows allow customers to upload their own content that will run parallel to their competition leaderboards that can be displayed on any internet-ready device or TV, and can include adverts, YouTube videos or pictures.

WHY IS THIS BENEFICIAL TO THE ORGANISER AND THE PARTICIPANT?

1.
Love your customers and they will love your events – A system that is personalised and relevant to your needs as an organiser will only help increase the recognition and loyalty of your participants as you can make every element perfect and relevant to them.

2.
Customers expect it – In this day and age your participants will expect to have something tailored to their needs. Increase engagement and ‘stickiness’ – the ability for organisers to tailor everything to their and their participant’s needs will help foster engagement with participants before, during and after events, plus will increase how sticky the system is – i.e. help keep them coming back for more.

3.
Create a frictionless experience – Reducing the time and effort for the participant with personalisations relevant to how they use the system will increase their satisfaction overall – in fact over 50% of consumers agree that their satisfaction improves when experiences are personalised to their needs.

4.
Increase conversions [entries] – A well designed and personalised user experience could increase conversions from purely interest to actual event entries by anything up to 200-400% helping to make your events more viable and valuable.

Find out more about the most widely used and fully featured Tournament Management System available today at GolfGenius.com/tm and get in touch at intlsales@golfgenius.com to get your Golf Genius account

Golf GeniusAuthor: Golf Genius
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Golf Genius provides innovative software solutions to over 60 countries. Golf Genius also serves national associations including the USGA, the European Tour, and the PGAs of America, Australia, Belgium, Canada, Japan, Portugal, and New Zealand. Golf Genius has more than 170 employees, including 64 PGA professionals, with sales and support operations in the United States, Canada, the UK, Europe and Australia. For more information, please visit golfgenius.com.

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