Golf Genius is hosting a free live webinar giving a first look at its 2026 SIM Golf Market Report, taking place on Thursday 22nd October at 9am UK / 6pm AEST / 9pm NZ.
Developed with ION 54 and played.co, the report maps more than 2,600 venues and 9,500 simulator bays across 12 countries in Japan, Scandinavia, the UK & Ireland, and Australia & New Zealand. The practical 60-minute session brings together James Sibbles (Golf Genius), Sam Elliott (Sweetspot), Tom Marley (played.co), Marcus Niles (Fore Seasons Indoor Golf) and Frank Kirsten, Chief Executive of PGA Holland and Chairman of the Confederation of Professional Golf, to unpack the headline findings.
Attendees will hear what the data reveals about the scale and shape of the simulator golf market, what is driving performance from the operators running venues day to day, how memberships, leagues and connected technology turn one-off sessions into repeat play, and a pathway for increasing simulator participation and linking the data to national strategy.
The webinar is aimed at national Federations, PGAs, SIM golf venues and golf clubs focused on growing indoor golf participation.