2 min read" />

Advancing Associations

PING Europe Takes Next Steps Towards Sustainable Future

13th Oct 2023

European Tour group partners with the NEXT Golf Tour Powered by Trackman

30th Aug 2023

Golf Participation Continues to Surge Worldwide

2nd Aug 2023

Unlocking Peak Performance: The Crucial Role of Mental Toughness in Golf Coaching

14th Jun 2023

Wil Besseling and Lars van Meijel join GolfSixes event at KLM Open

25th May 2023

PGA of Italy Elections – Ascanio Pacelli Elected New President

23rd May 2023

Popular GolfSixes Introducing More Young People to Shorter Form of Team Golf

16th May 2023

EDUGOLF Begins Developing New Education and Training Products for the Golf Industry

19th Apr 2023

Spanish Trailblazer, Marta Figueras-Dotti, Recognised With CPG’s Christer Lindberg Bowl

11th Apr 2023

Renowned Spanish Golf Coach Eduardo Celles Wins Prestigious John Jacobs Award

6th Apr 2023

New Quick Guide to the Rules of Golf Released

29th Mar 2023

Pioneering Ólafsson Receives Iceland’s First 5-Star Pro Award

13th Mar 2023

Golf Genius Hits Milestone With Golf Hub

7th Mar 2023

New EDGA Research to Collect Quality Data On How Golfers With Different Impairments Are Affected in Their Ability to Play Golf

6th Mar 2023

PING Signs EDGA Golfer Juan Postigo Arce

6th Mar 2023

Guenther Enters the Winner’s Circle With AESGC International Victory

4th Feb 2023

Research Request: How Coaches Can Provide More Meaningful Learning Experiences for Players

11th Jan 2023

New PING G430 Family Delivers Speed and Distance (and Forgiveness, of Course)

10th Jan 2023

IGPN 68 Goes Live – Spheres of Influence: The Value of the PGA & the Pro

22nd Nov 2022

EDUGOLF Partners Make Progress in Poland

9th Nov 2022
load more

Communications & Golf Development2 min read

Aston WardAuthor: Aston Ward


Posted on: 15th Jan 2016

Golf Development is the lifeblood of the Confederation of Professional Golf and will continue to grow more and more important as time goes on. 

We have many people working on various elements of developing golf across the continent and further afield including coaching, development of programmes, monitoring of standards etc.  But something I can assist with in my capacity as Communications Manager is two-fold:

1 – Communicating Best Practice Examples and Initiatives

Golf development activities are taking place all the time all over the world but it is safe to say that very few of them will be exactly the same.  Of course general concepts and ideas are followed but locally they will be heavily tailored to the market.

Where communications can help is in developing a library of good practice examples that can then be applied to other places – the best bits of one programme and the best of another could mix and be adapted to create a very effective activity somewhere else.

These resources can be collected and shared effectively with organisations that are interested in creating an initiative or programme with, for example, the assistance of the Confederation of Professional Golf’s Golf Development Professionals and Education Committee.

2 – Raising Awareness of Development Activity

Communications then plays a part in sharing information and updates about development activities.  Using case studies and sharing success stories helps to bolster the resources mentioned earlier but it also gives coverage to specific initiatives that can help them.

A project or programme may also want to gain coverage to promote their work and its outcomes, promote the host facilities, the key supporters, etc.  Often programmes will be supported by commercial entities so promotion will give them coverage and hopefully spur on continued investment and support.

There are some excellent examples of golf development activities out there and plenty put a strong emphasis on promoting what they do.

A good example of strong promotion and coverage from an initiative is this week’s Drive, Chip & Putt Championship – The PGA of America, USGA and Masters Tournament’s nationwide youth golf development program final.

Of course three major organisations in the game have a lot of resources behind them but their methods of communication can still be learnt from and replicated.

Daily articles from the finals, blog posts, interviews with competitors, videos of the event, and fantastic imagery all make for a well formulated comms plan – take a look at www.drivechipandputt.com for examples of how to build content and communicate it around an initiative.

This article originally featured in International Golf Pro News. Visit the IGPN Page to find out more and subscribe for free.

Aston WardAuthor: Aston Ward
Read more by

Aston is Director of Communications & Membership at the Confederation of Professional Golf and is also a PGA of GB&I Professional Member.

You can get in touch with Aston at aw@cpg.golf.