Golf Genius Software Launches Golf Hub2 min read

Golf Genius Software, Inc. (GGS), the leading worldwide provider of tournament management solutions, announce the launch of Golf Genius Golf Hub, a new and powerful set of marketing automation capabilities available at no cost to all clubs using Golf Genius Tournament Management (Golf Genius TM).

Within their familiar Golf Genius TM experience, golf professionals at private clubs, public courses, and resorts will be able to instantly create a promotional landing page (a “Golf Hub Page”) for any event, league, or clinic, optionally enable online registration and payments as needed on each Golf Hub Page, and automatically create aggregated pages (“Hubs”) to showcase the playing and learning opportunities at their facility. Golf professionals can then embed these Hubs into their club website, email campaigns, and social media posts to amplify promotional efforts and drive increased participation.

“Last year, over 750,000 events such as golf leagues, outings, and tournaments were managed by the Golf Genius TM user community,” stated Chris Kallmeyer, Co-CEO of Golf Genius. “We realized that in the vast majority of cases Golf Genius TM users were spending additional time to create promotional marketing materials and collect registrations by paper or phone. We’re always looking for ways to save time for golf professionals while helping them deliver a superior golfer experience. Golf Hub achieves this by automating the creation of highly professional digital marketing materials and streamlining the promotion, registration, and payment process.”

While sophisticated player registration and online payments have been important features of Golf Genius TM Club Premium and Golf Genius TM Association for several years, Golf Hub combines the concept of registration and payments with automated marketing pages and hubs to provide powerful marketing services to the entire Golf Genius TM community, which includes over 10,500 private clubs, public courses, and resorts in more than 60 countries. Golf Hub will be especially useful in promoting leagues, clinics, and outings.

“We are particularly excited about helping public golf facilities market leagues and clinics to their current and potential customers. Leagues are a key source of revenue for public facilities, and clinics are a perfect way to introduce new golfers to the game and convert them to golfers for life,” added Golf Genius Co-CEO Mike Zisman. “Today, Golf Genius services over 12,000 golf leagues around the globe, and Golf Hub will be a tool of great value to every one of these league managers by saving time and automatically generating high quality digital marketing materials.”