NEW venue….NEW format….NEW ideas…OLD-established tradition as Europe’s No.1 Golf Show: GOLF EUROPE 2012, formerly in Munich, now re-located to the attractive location of Augsburg, starts with a Première, namely a DEMO DAY on the eve of the exhibition proper.
For the first time in its 19-year history the GOLF EUROPE international trade exhibition will tee off, (on September 15), with a chance for exhibitors to introduce their new products by inviting potential buyers to sample the goods for themselves at Golf Range Augsburg before the three-day show takes place.
The golf range is described as ‘an attractive nine-hole golf course’, easily accessible on Demo Day by road or, for those flying into Munich Airport, by two regular shuttle bus journeys, first to the fairground and then to the range.
As Messe Augsburg explain in their publicity poster: “Located directly next to your competitors, you can present, or let visitors 
test, your latest products…there will be Tee Boxes, Putting Greens and a Pitching Green.” Available on the day for product testing purposes will be 80 tees, 13 of them indoors.
They add “Surrounded by a delightful atmosphere you can acquire new customers and persuade them of your product’s quality.” Exhibitors can register immediately for the Demo Day by completing an application form to use this excellent new facility (10am- 4pm, Sep15).
Also, at the show proper, exhibitors are invited to ‘join the popular GOLF EUROPE PRODUCT AWARD’ scheme in order to showcase their innovations and maybe rewarded with an accolade, courtesy of the expert judging panel.
“Take this chance to present your company for free and to win this award as a sign of identity for an innovative entrepreneurial spirit,” adds Messe Augsburg. The Exhibitor‘s Manual containing order forms for services will be available shortly.
For further information: www.golf-europe.com