Preach the growth mindset, and people will take more lessons from you…
Maybe you’ll be surprised, but based on the numbers from a Player’s First survey, the primary reason why people would take more lessons is that their PGA professional is pedagogical and contributes to a positive environment in the club.
Mats Bjørkman, responsible for PGA education in Denmark:
“Carol Dweck describes the fixed and growth mindset, she proves that if you have a fixed mindset, you will tend to be afraid of failing, avoid challenges where you are not guaranteed success, and in particular, you obsess over not looking stupid. A person with that mindset does not book a lot of lessons, and if he/she does, the experience could easily be a fiasco.
“As a PGA Professional, it is a good idea to focus on using a growth mindset. Of course, you’re already doing it on behalf of your students. But it is a good idea to educate, describe and explain to your customers the difference between the two mindsets. If you are a good role model for your customers and colleagues, you are becoming a person that people would like to spend time with. A person’s mindset can be quite stable, but they are only built on beliefs, and they can be transformed through awareness and focusing on the right things.
“Like the research, my experience has repeatedly shown that a growth mindset promotes a healthier attitude towards training and learning. If you preach a growth mindset, your clients will become more open towards feedback and develop a better ability to handle difficult challenges. Last but not least – they will achieve significantly better results over time! And as we know from Players First the third most important reason for the player taking lessons is that they experience improvements in their game!”