Women in Coaching 2026 is a new development programme created to support and advance women golf coaches through leadership growth, mentorship, and practical application.

The programme is delivered by COACH+, in collaboration with the PGA of Holland, and supported by the CPG as part of its wider commitment to inclusive development and leadership within the global golf workforce.

Designed for women working across coaching, development, and performance environments, the programme brings together an international cohort of coaches for a structured learning journey that builds confidence, strengthens impact, and supports long-term career progression.

Click here to Download the Information Sheet

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WHY TAKE PART??

Women in Coaching 2026 is designed for women coaches who want to:

• Develop greater confidence and clarity in their leadership approach
• Strengthen their coaching impact on and off the course
• Learn through mentorship, collaboration, and real-world application
• Build an international peer network supported by leading golf organisations

By investing in their own development, participants also contribute to strengthening coaching capacity and leadership pathways within the wider golf ecosystem.

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📍 HOW THE PROGRAMME WORKS

The Women in Coaching programme runs from March to January, with a blend of virtual and in-person sessions designed to provide meaningful support without adding strain to coaches’ existing work and coaching commitments.

• Virtual sessions
• In-person 3-day gathering in the Netherlands
• Mentorship
• Live learning at the Solheim Cup
• Ongoing communication and support

Expect an average of 4–6 hours/month, with additional time during in-person events. Coaches are encouraged to apply what they’re learning in real contexts between sessions

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👩‍🏫 EXPERT MENTORSHIP TEAM

• Megan Cundari – COACH+ Educator and Women in Coaching leader
• Glenn Cundari – Founder of COACH+, with international experience in 27 countries across 19 sports
• Beth Barz – Award-winning global leader in Women’s Coach Development
• Jim van Heuven van Staereling – Head of Education for the PGA of Holland & CPG Lead Tutor

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SECURE YOUR PLACE

What’s Included:

• Participation in all virtual and in-person sessions
• 1-on-1 mentorship
• Ongoing support and resources from COACH+ and partner organizations
• Access to a pan-European network of women coaches and leaders
• Programme materials, facilitation, and group coaching
• Meals
• Note: Accommodation during in-person sessions is not included. Travel subsidies may be available based on funding

Total Cost: € 3500.

📩 For more information, please contact glenn@improveyourcoaching.ca

Click here to Download the Information Sheet

Click Here to Express Your Interest and Find Out more

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For more information the CPG Learning Institute, visit cpg.golf/cpg-learning-institute or get in touch via info@cpg.golf.

Developed around the principle: “your club, your app”, the latest release gives every golf club the flexibility to shape its own digital environment. The fully white-labelled structure allows each club to connect the systems and features that matter most to them, whilst also tailoring the navigation and visual experience for members with their branding and chosen menu items.

From tournament management and competition tee-time bookings to websites, club diaries and member documents, the app’s configurable menu can link directly to third-party platforms, creating a single, central hub for communication and activity. This allows members to find everything they need in one place while giving clubs the flexibility to integrate their preferred systems and partners. It also supports Golf Genius’ ‘best-in-breed’ philosophy, which encourages clubs to choose the right software for each area of their operation while maintaining complete control over their digital presence.

“We’ve listened closely to our customers, and their input has been central to this release,” said Craig Higgs, Managing Director, Golf Genius – International. “Every club operates differently, and the new Club App gives them the freedom to design an experience that reflects their individual identity and priorities whilst remaining clean, reliable and distraction-free for members to enjoy a focused and seamless digital experience.”

The new design focuses on simplicity, speed and usability, introducing clean layouts and smoother navigation across devices. The update also refines the member experience, helping golfers move quickly between competitions, leaderboards, results, news and other services, while keeping club information instantly accessible.

Feedback from club managers and members played a key role throughout development. Clubs asked for more flexibility in how menus, pages and links are structured, together with faster access to the features most frequently used by members. These insights guided the redesign and helped ensure the app remains both powerful and easy to use.

“Our goal has always been to empower clubs with technology that supports how they want to work,” added Higgs. “This release reflects that philosophy by putting design, functionality and control directly in the club’s hands, helping them deliver a digital experience that feels genuinely their own.”

Golf Genius will showcase the new Club App at the GCMA Conference (16–18 November), where the team will demonstrate how clubs can use the platform to unify their digital services and strengthen member engagement. Delegates will have the opportunity to explore the latest functionality, see live demonstrations and discuss how the app can be adapted to meet the needs of their own clubs.

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Contact our team to find out more: international@golfgenius.com

Developed in collaboration with golf survey and insights specialists, Players 1st, as well as the Golf Club Managers Association (GCMA), CMAE Scotland, CMAI, UK Golf Federation and Golf Club Secretary, the guide provides a practical roadmap for assessing, selecting and implementing software across all areas of club operations.

Drawing on findings from the 2025 Golf Club Software Technology Report, which revealed that two-thirds of clubs are considering changing software providers and more than half are seeking external guidance, the 32-page framework enables club leaders to approach change with structure and clarity.

The white paper outlines a four-step process – Investigation, Tender, Decision and Implementation – each supported by practical tools including a Software Audit Tool, Total Cost of Ownership (TCO) Calculator, Request for Proposal (RFP) Template and Supplier Evaluation Matrix. Together, these resources help managers assess the effectiveness of their current systems, benchmark supplier performance, and calculate long-term value beyond headline costs.

Craig Higgs, Managing Director of Golf Genius – International, commented: “Software has become a strategic asset, not just an operational tool. This framework was created to support club managers who want to make objective, informed decisions in an increasingly complex software landscape.”

The publication reflects Golf Genius’s broader commitment to strengthening the industry’s digital confidence through education and collaboration. It builds on the company’s Digital Playbook, which sets out how Golf Genius partners with golf associations, PGAs and clubs worldwide to deliver integrated technology that improves operational efficiency and enhances the golfer experience.

Jakob Buksted, Director of Research at Players 1st, added: “The more knowledge we can provide to clubs, the better equipped they are to select technology that fits their unique needs. This project gives decision makers the structure and insight they need to plan change responsibly and effectively.”

Golf Genius’s growing suite of technology solutions and supporting resources reflects its ongoing role as a trusted digital partner to golf organisations across more than 60 countries. From WHS Handicapping and Tournament Management to coaching and community engagement platforms, the company drives the game’s transition into the digital era through collaboration, integration and innovation.

To download Navigating Golf Club Software – A Framework for Golf Club Managers and Decision Makers, click here.

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Contact our team to find out more: international@golfgenius.com

The PGA of Holland, in collaboration with the Dutch Golf Federation and delivered by Coach+, is proud to launch a groundbreaking Women in Coaching | Strategic Coach Education Program — a unique, multi-phase initiative designed to accelerate the growth, leadership, and impact of women coaches in golf.

Inspired by the success of the Canadian Women in Coaching program, this is a rare opportunity to engage in a structured development journey that combines leadership training, mentorship, and strategic dialogue with national and international experts.

WHY JOIN?

This program is designed for ambitious women coaches who want to:

• Strengthen their leadership skills and coaching identity
• Gain access to world-class mentorship and learning resources
• Build a supportive international network of peers and role models
• Be part of a programme aligned with the prestige of the 2025 & 2026 Solheim Cup

By investing in yourself through this program, you will not only elevate your own career but also help strengthen national coaching capacity and support the long-term growth of women in golf.

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📍 PROGRAM OVERVIEW

Phase 1: In-Person Education (Papendal, Netherlands | Dec 5-7, 2025)

• Establish trust and shared vision
• Define personal coaching philosophies
• Explore leadership aspirations
• Strategic dialogue with PGA & Federation leaders

Phase 2: Virtual Learning (Dec 2025 – Summer 2026)

• Monthly mentorship and targeted learning sessions
• Peer reflection and practical tools
• Topics: Coaching culture, feedback strategies, leadership identity

Phase 3: Solheim Cup Activation (Spain | Sept 4 – 6, 2026)

• On-site leadership workshop at the Solheim Cup
• Showcase of participant impact
• Strategic discussions on equity and retention in coaching

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👩‍🏫 EXPERT MENTORSHIP TEAM

• Megan Cundari – COACH+ Educator and Women in Coaching leader
• Glenn Cundari – Founder of COACH+, with international experience in 27 countries across 19 sports
• Beth Barz – Award-winning global leader in Women’s Coach Development

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💰 INVESTMENT

• €3500 (excluding accommodation), including:
  • 6 in-person training days
  • Course materials, lunches & dinners during sessions
  • 10 months of structured virtual mentorship and support

Accommodation: €130/night at Papendal (optional)

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SECURE YOUR PLACE

To run the program, a minimum of 11 participants is required. A final decision will be made on October 13th.

📩 For more information, please contact PGA Holland at jh@pgaholland.nl

Click Here to Register Now

Image used courtesy of Yas Links Abu Dhabi

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For more information the CPG Learning Institute, visit cpg.golf/cpg-learning-institute or get in touch via info@cpg.golf.

From the unique demands of Royal Portrush to the mental routines that keep a two-time major champion sharp, Ivar shares the behind-the-scenes lessons and practical insights that coaches can take straight to their own players.

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When you think of the absolute pinnacle of professional golf, the name Collin Morikawa is impossible to ignore. Winner of both the PGA Championship and The Open, Morikawa is the epitome of modern professional golf: technically refined, mentally strong, and leaving nothing to chance.

But how does such a top player actually prepare for a major like The Open, with all the unique conditions that a links course like Royal Portrush entails?

Thanks to the special collaboration between Ivar van der Moolen and Rick Sessinghaus, he was given an exclusive glimpse into Morikawa’s preparation.

Sessinghaus, Morikawa’s PGA coach for over twenty years and director of FlowCode Golf, and Van der Moolen, PGA of Holland Member and mental performance coach since 1993 and developer of MTP, have been joining forces for the past year and a half. Together, they share a deep passion: helping golfers of all levels perform better and with more enjoyment on the golf course by strengthening the mental aspect of the game.

The Collaboration: A Mental Masterclass

When Ivar van der Moolen joined Rick Sessinghaus’ coaching team 1,5 year ago, a fruitful collaboration emerged, focused on knowledge exchange and development. This resulted in a unique opportunity: experiencing Morikawa’s preparation for The Open at Royal Portrush up close.

“A fantastic experience,” said Van der Moolen. “It’s impressive to see how a player of Morikawa’s caliber prepares for a tournament of this magnitude down to the smallest details.”

For Coaches: the key takeaway is that mental readiness is not an add-on to technical training — it’s embedded into every decision, drill, and discussion.

Adapting the Game to Royal Portrush

Royal Portrush is not just any golf course. The wind, the rugged terrain, the thick rough, and the changeable weather make it a world-class challenge. For a player who has mainly experience on the American tour, that means serious adjustments.

• Morikawa paid close attention to studying the grass types around the greens — which are significantly different in Northern Ireland than on American courses.
• Putting on slower greens compared to the PGA tour also required adjustment, as did the choice of landing spots from the tee in relation to the bunkers.
• During the practice rounds, Sessinghaus and Morikawa closely examined the influence of the weather and the layout of the course. Nothing was left to chance. Every shot, every lie was evaluated with a view to the most likely conditions during the tournament.

For Coaches: Build adaptability into practice. Create sessions that expose players to variable conditions and require decision-making, not just repetition.

Mental Focus in a Busy Week

In addition to the technical adjustments, there is the mental aspect – perhaps the most important part of preparing for a major. “What struck me,” says Van der Moolen, “is how well Collin sets his mental goals, even during practice rounds. He’s not just hitting balls; everything is done with a clear plan.”

The public wanting autographs, journalists requesting interviews between training sessions, and the constant pressure of being a multiple major winner – these are all elements that can disrupt mental balance. Sessinghaus acts as an anchor in all of this. He ensures that Morikawa stays in his own “bubble” and maintains his focus.

For Coaches: Encourage players to set clear mental and technical goals for every round and training session. This instils intent and keeps practice purposeful.

Details Make the Difference

Nothing in Morikawa’s preparation is left to chance:

• During short game training, specific club choices were discussed and adapted to the circumstances.
• Putting was where the finishing touches were made: how hard should a ball be rolled on greens that are slightly slower than normal? How does the break change in combination with the wind?
• “Even the lesser shots during the practice rounds are analysed and evaluated,” says Van der Moolen. “Not with frustration, but with curiosity. What can we learn from this? How do we ensure that this does not happen during the tournament, and when it does happen, how do we deal with it?

For Coaches: Model this mindset with your students. Review both good and bad shots in training, focusing on “what can we learn?” rather than blame.

Dealing with Expectations

An important part of preparation is dealing with the expectations of others – the public, the media, and even your own team. For a player like Morikawa, with two majors already under his belt, expectations are high.

Rick Sessinghaus helps Morikawa turn that pressure into focus.

• Instead of thinking about winning, the emphasis is on the process and what you as a player and team have 100% control over: preparing optimally, making the right choices, maintaining mental calm, and remaining flexible under changing circumstances. The result is what ultimately matters.
• The process is a prerequisite for achieving the optimal result. And is therefore sacred.

For Coaches: Teach athletes to separate controllables from uncontrollables. Build routines that anchor them in the present task, especially under pressure.

How Coaches Can Apply These Insights

While your players might not be walking the fairways of Royal Portrush under TV cameras, the principles are universal:

• Plan with purpose — give every session a clear focus.
• Train for adaptability — change variables, conditions, and challenges.
• Build mental routines — protect focus in high-distraction environments.
• Normalise reflection — treat every shot as a learning opportunity.
• Focus on process — results follow from great preparation.

These approaches not only improve performance but also deepen player engagement and trust in your coaching.

From Tour Insights to Your Coaching Business

The methods used with Morikawa are scalable for all levels — from juniors to elite amateurs — and can be integrated into your own coaching with the right tools and frameworks.

The Mental Toughness Programme was built for exactly this purpose: giving coaches practical, ready-to-use mental skills resources that help players focus better, stay resilient, and perform with more confidence — while also creating new business opportunities through structured delivery.

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Utilise the Mental Toughness Programme With Your Students and Become an Affiliate Partner

Pay a one time €49,00 for your own lifetime membership, and when one of your students buys the program with your unique code, they will receive a one time €10,00 discount for their year licence and the Affiliate receives a one time €20,00 for every sale!

To learn more and become an MTP Affiliate, visit cp.golf/mtp.

In the 2025 Golf Club Software Technology Report released by Golf Genius, Players 1st and several trade associations, a significant truth was uncovered: 66% of golf clubs surveyed in the UK & Ireland would consider switching software providers. So, what are the reasons for this and how could they impact a golf club when planning out future software requirements?

In short, product quality played a much bigger role than product cost. In fact, only 10% of golf clubs identified cost as a factor for considering moving away from their current supplier.

48% of respondents identified ‘Product does not meet their requirement’ as a reason for their consideration to switch. In other words, whether software fulfils their needs or not was at the core of this concern, and highlights the importance of continuous product development to meet club expectations.

“The underlying problem that our industry faces is that it is hard for one supplier to have expertise across all these fields, to do everything really well,” Mike Zisman, Golf Genius Founder and Executive Chairman.

Product development was also a key factor towards a golf club’s consideration to switch, with one in four clubs expressing a desire for more innovation in their software tools. As golf clubs navigate increasing expectations from members, tighter financial constraints, and more complex operations, standing still is no longer acceptable – products must be constantly improved, updated and streamlined.

Interestingly, only 13% of golf clubs cited ‘Supplier support’ as a contributing factor. This suggests that while help desks may be reachable, the systems themselves aren’t evolving or aligning with club needs—higher levels of support can be linked to the introduction of new products, features and capabilities (because customers need more help using them), and so support levels are often a strong indicator as to whether suppliers are developing their products or not.

With two-thirds of golf clubs considering a software switch, this report has unearthed a growing problem in the market that to this point, has not been highlighted: many golf clubs feel stuck but find the process of change daunting. Nevertheless, there is a strong interest in exploring better-supported, more innovative alternatives—indicating a clear demand for solutions that are forward-thinking and responsive to the unique needs of today’s golf clubs.

As the number of ‘best-in-breed’ providers in the market grows – specialising in Tee Sheets, PoS, Membership solutions and more—the opportunity to address club manager’s appetites for alternative solutions is being realised. Golf Genius has built over 100 integrations with other specialist providers such as BRS, Lightspeed and Golf Manager – supporting the development principle that innovation comes from working with the best suppliers in their respective areas of expertise.

This signals a moment of opportunity. Golf clubs that take the time to assess their systems and seek solutions that align with their specific operations will benefit from greater levels of efficiency, staff wellbeing and golfer satisfaction.

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Key Takeaway

Golf clubs are not necessarily looking for cheaper software. They want software that works for them. Fit and function are the true priorities.

Real-World Application: Review Golf Club Software Every Quarter

Schedule a quarterly systems review with key members of your team. This can include your Head Professional, Operations Manager, Assistant Manager…even members of your board or committee who have specialist technology experience or backgrounds.

Ask: “Is our software helping or holding us back?” If you find gaps, start researching alternative vendors. Better yet, seek help from specialists—there are various levels of resources and support available from Golf Genius that can help you take the next steps.

Contact our team to find out more: international@golfgenius.com

As the conversation around physical and mental wellbeing gains traction, golf’s health benefits are more than just an added bonus; they’re a strategic advantage.

Here’s how you, as a golf coach, can harness the power of Golf & Health messaging to support your business goals, generate new revenue, and connect with wider audiences.

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1. Reach New Audiences with Purposeful Health Messaging

Golf is no longer just for the seasoned swing enthusiast. Its combination of low-impact exercise, outdoor exposure, and social interaction makes it ideal for:

• Older adults seeking an active lifestyle that supports joint health and mobility
• Beginners who may find traditional gyms intimidating or repetitive
• Health-conscious individuals looking for new ways to stay active and mindful

By positioning your coaching services as a gateway to these benefits, you open the door to new customer segments – many of whom may not have previously considered golf.

🟢 Try this: Create a “Health & Golf Taster Session” aimed at beginners or older adults. Promote it through local wellbeing groups, walking clubs, or even local GP surgeries.

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2. Add Depth to Your Marketing and Communications

Yes, golf improves your swing – but it also improves your sleep, lowers stress, boosts brain function, and supports heart health. Those are benefits worth talking about.

Integrating these themes into your website, social media, and email campaigns can help:

• Tell a more holistic, values-driven story
• Differentiate your coaching business from others
• Encourage emotional connections with your audience

🟢 Try this: Share testimonials or short stories from clients who have experienced health benefits through golf, especially those who started for health reasons rather than competition.

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3. Align with Public Health Partners and Unlock New Funding Streams

Many local authorities and charities are looking for partners who can help deliver on community health and wellbeing targets. Golf – especially when led by qualified professionals – ticks a lot of boxes.

By aligning your programmes with these goals, you may unlock:

• New funding streams for health or physical activity initiatives
• Referrals from healthcare providers or local wellness campaigns
• Media opportunities showcasing your work within the community

🟢 Try this: Develop a short proposal outlining how your sessions support mental and physical wellbeing, and share it with local councils, Active Partnerships, or health charities.

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4. Position Yourself as a Wellness Professional, Not Just a Swing Coach

Incorporating Golf & Health messaging into your coaching doesn’t mean changing everything you do – it means reframing the value you already offer. You’re not just improving someone’s backswing; you’re supporting their overall quality of life.

That kind of impact builds stronger client relationships, long-term loyalty, and referrals that go far beyond the first tee.

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Final Thought

As a golf coach, you’re uniquely placed at the intersection of sport and wellbeing. By integrating Golf & Health messaging into your approach, you’re not just helping people play better – you’re helping them live better. And in doing so, you’re building a business that’s more resilient, more relevant, and more rewarding.

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Useful Links:

GOLF & HEALTH RESOURCE HUB

A key feature of the partnership is access to MTP’s Affiliate Programme, which allows coaches to introduce their students to the platform while earning incentives and embedding structured mental skills training into their coaching programmes.

While MTP is built with golf performance in mind, its impact often extends far beyond the course. By helping individuals build focus, emotional control, and resilience under pressure, the programme not only supports better play – but also promotes stronger mental health in day-to-day life. As conversations around wellbeing grow across sport and society, this partnership reinforces the CPG’s commitment to supporting PGA Members and their communities in all aspects of personal and professional development.

As part of the collaboration, the Affiliate Programme will be made available through the CPG Learning Institute Hub, providing PGA Members and their students across the CPG’s global network with opportunities to access proven tools for developing focus, confidence, and resilience.

“We created the Mental Toughness Programme to make high-quality mental training accessible to every golfer and every coach,” said van der Moolen.

“By partnering with the CPG, we can now support PGA Members across borders – helping more professionals embed mental skills development into their everyday coaching and supporting their business and revenue generation capabilities at the same time.”

The partnership will also see future collaboration on learning content and activities, supporting CPG Member Countries and their professionals with resources and insights tailored to both coaches and players.

To learn more and become an MTP Affiliate, visit cp.golf/mtp.

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For more information on the CPG Learning Institute, visit cpg.golf/cpg-learning-institute or get in touch via info@cpg.golf.

Held from 21–25 April at Ada Golf Club in Belgrade, the five-day programme marked the start of structured, professional coach education for five Serbian candidates: Aleksandar Flanđunis, Mihailo Dimitrijević, Branimir Gudelj, Lazar Pantelić and Puniša Plazina.

The camp was the in-person delivery activity for the CPG Apprentice Professional Course formerly Initial Professional Education – IPE], a comprehensive coaching-focused programme delivered in partnership with PGA Member Countries to prepare aspiring coaches with the knowledge, skills, and behaviours  to get them on the pathway needed for a successful career in golf.

The delivery was organised in collaboration with the PGA of Serbia, the Golf Association of Serbia, and Ada Golf Club, and led by CPG Tutor and Head of Education for the PGA of Holland, Jim van Heuven van Staereling.

“The candidates in Serbia have shown a strong foundation and motivation, and I look forward to continuing to work with them as they develop professionally,” said van Heuven van Staereling.

PGA of Serbia General Secretary, Nebojša Lazic, added: “The week was a big success for the students, but also provided a chance to have constructive conversations with Jim with a shared vision of supporting each other to bringing value to the sport.

“We talked about further development of current market trends in Serbia and how this could help focus coaches’ education on certain parts of the game, audience or groups, along with organising tournaments where we pair young players with the best amateurs and other ways to mix players to increase the quality and balance of knowledge and experience.”

Over the course of the week, participants engaged in both theoretical and practical sessions, including topics such as ball flight analysis, junior coaching, and group lesson delivery.

The live camp also marked the beginning of an extended, blended-learning journey, with participants now set to complete webinars, elearning, coursework, and practical assignments before final assessments later in the year – all delivered and administered via the CPG Learning Institute Hub Learning Management System [LMS].

The CPG extends its thanks to the PGA of Serbia, Golf Association of Serbia, and Ada Golf Club for their support in hosting and promoting the camp. The success of this delivery highlights the power of partnership in building sustainable, local pathways for professional golf development.

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For more information the CPG Apprentice Professional Course and the CPG Learning Institute, visit cpg.golf/cpg-learning-institute or get in touch via info@cpg.golf.

Known for its high-quality golf and casual apparel for both men and women, Turtleson brings a fresh perspective to the golf clothing market, offering a unique addition to CPG’s growing network of apparel partners.

“We are thrilled to welcome Turtleson to the CPG partner family,” said Ian Randell, Chief Executive of CPG.

“At CPG, we are committed to providing our Member associations and their Members with attractive benefits and opportunities through strategic corporate partnerships. Turtleson apparel and accessories are now well-established throughout America’s leading golf facilities with products that provide the perfect mix of performance and luxury, and fusion of golf and lifestyle. We look forward to assisting them to further grow their presence internationally through our network of golf’s ultimate influencers – the PGA Professionals.”

Bob Smith, managing Director of Turtleson International, LP, shared his enthusiasm for the collaboration: “At Turtleson, we pride ourselves on offering a premium line of clothing that embodies both luxury and practicality.

“Golf professionals around the world have long trusted the CPG network, and we look forward to offering them our refined, high-performance clothing. This partnership is an exciting opportunity to support PGA Members with the very best in American-made apparel.”

The partnership will see Turtleson work closely with Member Countries and their own Members across the CPG network to offer the chance to explore bespoke orders and accounts, custom embroidery and lifestyle-focused clothing on, and off, the course.

This collaboration marks an exciting step forward, as Turtleson’s stylish, versatile, and top-tier clothing positions itself as a perfect fit for golf professionals seeking high-performance attire that can seamlessly transition from the course to everyday wear.

The brand’s commitment to quality, craftsmanship, and American heritage ensures that every item – from polos and jackets to pants and accessories – is designed to meet the needs of modern golfers and those embracing the active, golf-inspired lifestyle.

The collaboration between CPG and Turtleson is set to offer an exciting new dimension to the golf apparel landscape, empowering professionals with clothing that meets the demands of both the game and a stylish lifestyle.

For more information about the partnership and to find out how to access Turtleson at your facility, visit cp.golf/turtleson.

Central to this collaboration is Sweetspot’s innovative Academy product, designed to put golf professionals at the heart of the business, supplanting their existing driving range, golf club and simulator offerings.

Through online booking and purchasing functions, data-driven insights, and next-level course management tools, Sweetspot’s Academy suite makes it easier than ever to grow academies and support their students.

Under the new partnership, CPG’s network of golf professionals can access Sweetspot’s Academy product at an exclusive discount – helping them streamline operations, reduce administrative tasks, save money and foster sustained growth.

“We are very pleased to be bringing Sweetspot into our partner family at this exciting time for the organisation,” said Ian Randell, CPG Chief Executive. “Their fresh approach to golf commerce and academy management aligns perfectly with our mission to support professionals and facilities in achieving sustainable business success.

“The collaboration not only brings direct benefit to our Member Countries and their individual Members, but by also harnessing the power of the data generated by the Sweetspot user base, helping to facilitate a more data-driven approach to help develop our activities and products moving forward, whilst also raising standards throughout the golf community. This partnership again supports our goal to provide valuable opportunities across the CPG network.”

Sweetspot’s CEO and Founder, Henrik Ahlin, shares in the excitement, stating, “We are proud to partner with CPG to help golf professionals and facilities take their businesses to the next level.

“With our Academy product, we are providing a seamless way for professionals to manage lessons, bookings, and customer engagement, while also opening new doors for data-driven growth. Together with CPG, its Member Countries and the individual Members in the network, we aim to redefine how golf academies operate and help the industry thrive.”

In addition to exclusive offers, this partnership will also see Sweetspot and CPG working together to further refine solutions for golf professionals and their business needs. The business data and analytics at the core of Sweetspot’s platform will be shared with CPG Member Countries, equipping golf facilities with the insights required to optimise their services and create stronger player experiences across the board.

This partnership is another in a recent run of new additions to the partner family, but in particular marks another milestone in CPG’s ongoing commitment to promoting innovation, providing tangible value to its Member Countries, and enhancing opportunities for golf professionals worldwide.

By combining Sweetspot’s technological expertise with CPG’s extensive network and dedication to professional development, the partnership paves the way for a more streamlined, insightful, and profitable future for golf academies and facilities.

For more information about the partnership and to take advantage of the benefits offered, visit cp.golf/sweetspot.

As the Official Legal Partner of the CPG, JMW will offer a range of valuable legal services, practical resources, and educational support to CPG’s Member Countries and their golf professionals, leveraging their award-winning, full-service law firm that offers straight-talking advice for positive outcomes.

“JMW impressed us with their forward-thinking approach and broad experience, and we are pleased that CPG will benefit from JMW’s practical and commercial approach to providing legal advice and expertise,” said Ian Randell, Chief Executive of CPG.

“We also recognise that our Members need knowledgeable, dedicated legal expertise as the golf industry and world at large becomes ever more complex. By joining forces, we can address everything from new media platforms and AI technology to ambassador programs and event promotions, ensuring our Member Countries and their professionals are well-prepared for today’s challenges.”

“We are extremely excited to work alongside CPG and provide counsel tailored to the unique demands of the golf industry,” said Stephen Taylor Heath, Partner at JMW.

“Our goal is to combine expert legal advice with accessible, educational materials that golf professionals and their associations can use to protect and grow their interests. I was pleased to attend CPG’s annual conference in Morocco to see first-hand the exciting work CPG is undertaking and present to representatives of federations from around the world.”

JMW is an award-winning, full-service law firm established more than 40 years ago, renowned throughout the UK for its expertise in achieving positive outcomes for its clients, both businesses and individuals. The firm, and the individuals working within it, are recognised by the prestigious legal directories Legal 500 and Chambers and Partners. JMW has offices in Manchester, London and Liverpool.

The firm’s commitment to supporting the golfing world includes sharing example precedents, articles, and content focused on key legal issues that arise within the sport. These resources will be hosted on the CPG Learning Institute Hub, helping golf professionals stay informed and navigate potential pitfalls.

JMW also plans to collaborate with CPG on developing further activities to support legal and governance functions of the CPG’s Member Countries, ensuring accessible, up-to-date advice for Member PGAs. Moreover, the firm will act as a helpline for Member Countries, offering front-line assistance on emerging legal questions.

JMW has already brought its expertise to the CPG Festival of Golf event in January, presenting on legal considerations for utilising media platforms and AI across various activities, illustrating the firm’s practical, solutions-driven style and the proactive role it aims to play in guiding golf professionals.

This partnership aligns with the CPG’s ongoing commitment to delivering innovative services to its network. By securing JMW’s expertise, the CPG continues to empower its Members to excel in a dynamic sporting environment, confident in their ability to tackle the legal complexities of modern golf.

For more information about the partnership and to connect with JMW, visit cp.golf/jmw.

Golf Genius today announced that over 1,000 private clubs, public courses, and golf associations have started using Golf Genius Golf Hub since launching just one year ago.

Available to all Golf Genius Tournament Management subscribers, Golf Hub helps golf professionals promote awareness, drive registration, and boost participation in golf events, leagues, and clinics.

Golf professionals can quickly and easily create a great looking online registration page for any golf event, league, or clinic. These “digital flyers” are automatically aggregated and showcased via “club hubs” which can be embedded into existing club websites, included in email campaigns and promoted via social media channels. Upon registration, golfers are immediately dropped into the roster in Golf Genius Tournament Management where the golf professional seamlessly proceeds with running the event or league as usual.

“We’re always trying to identify ways to save time for golf professionals and help them deliver a better golfer experience,” said Clint Jarrett, Golf Hub Product Manager. “By eliminating manual signups, phone calls, and emails, Golf Hub removes the friction for golfers and golf professionals.”

Late last year, Golf Genius launched the ability for national and regional associations to create hubs that automatically aggregate events, leagues, and clinics across their public and private member clubs.

Chris Kallmeyer, co-CEO of Golf Genius, commented: “We’re very excited about the next stage of Golf Hub where golfers will be able to use a map to see golf events, leagues, and clinics near them, and then quickly and easily register online. This vision will be a reality in the foreseeable future as a result of key partnerships with golf associations and federations around the world. In the meantime, we’re pleased with the rapid adoption of Golf Hub while we continue to innovate based on valuable feedback from the Golf Genius community.”

Find out more at GolfGenius.com and get in touch at intlsales@golfgenius.com to get your Golf Genius account.

We also get updates from across our Member Countries, find the perfect way to set up a golf event with Golf Genius, reveal the latest in the 2023 CPG event schedule, and much more.

THE VALUE OF THE PGA: TO MEMBERS AND GOLF

EXPANDED GOLFSIXES INSPIRES MORE YOUNG PEOPLE IN EUROPE INTO PLAYING GOLF

SPHERES OF INFLUENCE: WHY PGA PROFESSIONALS ARE THE GO-TOS FOR GOLF TRAVEL

CPG MEMBER COUNTRY UPDATES

RYDER CUP: YEAR TO GO CELEBRATIONS

THE CPG VIRTUAL SERIES POWERED BY TRACKMAN RETURNS THIS WINTER

5 KEY BENEFITS OF THE EDUGOLF PROJECT FOR PGAS & PROS

WHY BALLMARK REPAIR SHOULD BE TOP OF YOUR AGENDA WITH PITCHFIX

WHAT’S ON YOUR JUNIOR GOLF COACHING & DEVELOPMENT MENU WITH GOLPHIN

GOLF SHOP BY GOLF GENIUS – WIN A 6-MONTH SUBSCRIPTION

#IGPN 68 is live and delves deeper in to the value of PGAs to Members and all of golf, the role of the PGA Pro as golf’s ultimate influencer, what the #EDUGOLF Project means for PGAs, and features from @PINGTourEurope, @GolphinForKids, @PitchfixUSA, @golfgenius_emea & much more!

— Confederation of Professional Golf [CPG] (@cpg_golf) November 22, 2022

READ IGPN 68

• How do I create an event?
• What if I want to set up a league/roll-up/community?
• Is there a simple way I can communicate with the players?

The answers to these questions can be found with Golf Genius. Through their industry-leading tournament management system that is fit to all formats and event types, you can take your customer experience to the next level and deliver a fantastic golf event.

What is a tournament management system?

Tournament management systems (TMS) provide options for you to plan and set-up a golf tournament. Quite simply, these systems are where a PGA Professional or tournament director spends all their time behind the scenes getting everything ready to run a smooth and successful golf event.

Golf Genius’ tournament management system provides PGA Professionals with a complete set of tools to manage a wide variety of golf events across your busy events calendar. It saves you time, allows you to deliver a great experience and can help generate additional revenue.

What does the Golf Genius tournament management system involve?

Player Portals
For each event or league/society/roll-up, PGA Professionals can easily create a bespoke tournament portal to communicate information directly to players, including tee times, pairings, daily results and live leaderboards.

Online Registration
The Golf Genius Club Premium has one of the very few registration systems in the industry built exclusively for golf. This allows players and teams to register for an event online or on their mobile devices, in a matter of minutes.

Email and Text Messaging
When using Golf Genius’ tournament management systems, PGA Professionals can send customised email and text messages with information specific to each pairing and player.

Managing an Event
Golf Genius provides a streamlined process to handle single round events on a single course – with the quick event setup feature. It also allows each event to have any number of tournaments, multiple tournaments in a round or tournaments over multiple rounds.

Player Rosters
The Golf Genius TMS provides a Master Roster (containing all players at a particular club or facility), an Event Roster (the set of players participating in each event), and a Round Roster (the set of players participating in a particular round of a multi-round event or league).

Golf Courses
Golf Genius includes the ability to search the USGA Course Rating Directory and download courses with basic course information along with the ability to fully manage all course and tee details.

Pairings and Tee Sheets
Creating tee sheets to suit your goals. Golf Genius can satisfy virtually any scheduling objective sought by a tournament organiser.

Tournament Formats
The Golf Genius TMS can support an array of tournament formats, such as Cha Cha Cha format, Skins, Gross/Net Bias or 2×2 scramble.

The process of creating an event:

 You can make your next golf event your best yet, with support from Golf Genius. Find out more about the most widely used and fully featured Tournament Management System available today at GolfGenius.com/tm and get in touch at intlsales@golfgenius.com to get your Golf Genius account.

First off – what do we mean by personalisation?

personalisation
/pəːs(ə)n(ə)lʌɪˈzeɪʃ(ə)n/
noun
1. The action of designing or producing something to meet someone’s individual requirements

In our context then this basically means creating a tournament experience that is tailored to its specific requirements and as relevant to its organisers/administrators as possible – all of which results in a more valuable and tailored experience for the event’s participants as well, understanding who they are and what they want.

Every event is different – even a typical 3-round Pro-Am can have a huge number of differences to another, which is exactly why personalisation is at the heart of Golf Genius’ TMS, with the capabilities to customise any event, anywhere, at any time.

WHAT CAN BE DONE TO PERSONALISE THE EVENT TO THE ORGANISER’S NEEDS?

Event App
This is the participant-facing app. Golf Genius allows for this to be customised on an account-by-account basis – where the layout, design and menu can be unique to each event and its organisers [and therefore to its participants].

Event Portal
This includes a website that is generated for each event, allowing customers to create their own custom web portals. Common content you would see on here are results & live leaderboards, tee times, registration, photo galleries, news feeds and more, all of which are customised to an event’s needs.

Mobile app pages
When using live scoring, an organiser can create up to 18 different pages (adverts) that can appear once a hole is finished. It allows users to advertise promotional offers and events within their organisation, as well as on course tournaments – such as longest drives and nearest the pins. Organisers can even monetise this system by using these spaces for commercial partners’ adverts.

Scorecards
Golf Genius gives the user the flexibility to produce both physical and digital scorecards for any type of format – individual, pairs, scramble, 6/6/6 – you name it! Once a customer designs their scorecard, GG will save it in their tournament library to be used time and time again. Scorecards are a great place to add logos and colours to help brand golf events – front and back, whilst digital scorecards give participants a full, contactless, live scoring experience.

TV Leaderboards
TV Shows allow customers to upload their own content that will run parallel to their competition leaderboards that can be displayed on any internet-ready device or TV, and can include adverts, YouTube videos or pictures.

WHY IS THIS BENEFICIAL TO THE ORGANISER AND THE PARTICIPANT?

1.
Love your customers and they will love your events – A system that is personalised and relevant to your needs as an organiser will only help increase the recognition and loyalty of your participants as you can make every element perfect and relevant to them.

2.
Customers expect it – In this day and age your participants will expect to have something tailored to their needs. Increase engagement and ‘stickiness’ – the ability for organisers to tailor everything to their and their participant’s needs will help foster engagement with participants before, during and after events, plus will increase how sticky the system is – i.e. help keep them coming back for more.

3.
Create a frictionless experience – Reducing the time and effort for the participant with personalisations relevant to how they use the system will increase their satisfaction overall – in fact over 50% of consumers agree that their satisfaction improves when experiences are personalised to their needs.

4.
Increase conversions [entries] – A well designed and personalised user experience could increase conversions from purely interest to actual event entries by anything up to 200-400% helping to make your events more viable and valuable.

Find out more about the most widely used and fully featured Tournament Management System available today at GolfGenius.com/tm and get in touch at intlsales@golfgenius.com to get your Golf Genius account

With an unrivalled set of features, innovative technology, and outstanding support, Golf Genius helps organisers offer outstanding branded tournaments, while delivering the back-end functionality to dramatically reduce set-up time and laborious tasks.

Golfing Days and NGL Golf, two of the leading specialist event providers in the market, have utilised Golf Genius’ software to organise and manage their corporate events, pro-am’s and society golf events for their portfolio of clients.

Mark Hatton, Founder & CEO of Golfing Days, commented: “We offer all types of events to avid golfers, from holidays, to pro-am’s, open events, corporate golf and more. We’ve built our reputation on delivering exceptional, tailor-made golf events, here in the UK and overseas, and for us, the Golf Genius system is a game-changer.”

“In the immediate aftermath of the pandemic, we were cautious about how events would work, but with the support and innovation of Golf Genius, we were able to keep our roundage high and deliver some of our most notable events like The National Golf Club Team Championship.”

Director of NGL Golf, Rob Cooper added: “As one of the earliest adopters of technology within corporate golf events, Golf Genius has been the perfect fit for us. We were amongst the first to bring in Golf Genius and have developed a very strong relationship in the years since.

“We are passionate about creating industry-leading events for our corporate golf clients and Golf Genius supports us with our event management, registration portals, branding, scoring and our unique Electronic Scoreboard Tournament Office, which also integrates seamlessly with the software.

“There is still some hesitation in the market about returning to corporate golf, but with Golf Genius we have the offering to make it easy and deliver great experiences that keep our clients coming back.

Craig Higgs, Managing Director of Golf Genius International commented: “Running great golf events is all about delivering over and above on client expectations.

“With continual product development, we’ve been able to bring in new technology on our roadmap to digitisation and offer a product offering that can support event providers in running any type of event.”

If you are interested in finding out more about Golf Genius, contact the international team at intlsales@golfgenius.com.

Faergemann, a Danish native, brings a wealth of golfing experience to his new role with Golf Genius including 17 years at GolfBox. With his background in golf management software, he will bring expert knowledge and new ideas to the company.

“We are thrilled to welcome Christian on board our international team. Christian will bring his proven experience of the industry to Golf Genius, specifically as we look to expand our operations in EMEA and internationally,” said Craig Higgs, Managing Director for Golf Genius International.

“Our opportunity is to expand our customer base in the core products of Tournament Management System and World Handicap, as well as open new product markets internationally. We will be looking to Christian to help us do this in all of our growing international markets,” continued Higgs.

Golf Genius currently operates across 62 countries, serving private clubs, public courses, national associations, and tours worldwide. With recent product launches, such as integrated event marketing tool, Golf Hub, Golf Genius continues to push digital boundaries and leads the way in providing the most efficient solution to help run golf events.

Commenting on his new Senior Advisor role, Christian Faergemann said: “I am looking forward to joining the Golf Genius team. I have always seen software and data as one of the critical factors for growing this great game and Golf Genius has this as its core. I am excited to be a part of their continued growth.”

If you are interested in finding out more about Golf Genius, contact the international team at intlsales@golfgenius.com.

Private clubs, public courses, and resorts are now able to seamlessly create a promotional Golf Hub landing page for any competition, open event, league, or clinic, with optional online registration and payment as required.

Golf professionals and administrators can then embed these professional-looking pages into their club website, email campaigns, and social media posts to amplify promotional efforts and drive increased participation.

Golf Hub pages are customisable, allowing clubs and resorts to showcase their sponsors by embedding their logo and linking directly to their website. After an event is complete, the Golf Hub Page automatically shifts to display the tournament results and leaderboard.

“We are excited to launch Golf Hub, which can be used as a tool to support and promote any type of event,” commented Craig Higgs, Managing Director for Golf Genius International.

“While sophisticated player registration and online payments have been important features of our offering for several years, Golf Hub combines this concept with automated marketing to provide powerful promotion to our customers.”

Another feature of Golf Hub is the ability to automatically aggregate your event pages into your Club Hub, a single page that showcases the playing and learning opportunities at your facility.

Easily embedding into an existing website, Club Hub allows golfers to see all upcoming events. They can click on any individual event to visit the Golf Hub Page to see more information, register, and view tournament results.

If you are interested in finding out more about Golf Genius, contact the international team at intlsales@golfgenius.com.

Within their familiar Golf Genius TM experience, golf professionals at private clubs, public courses, and resorts will be able to instantly create a promotional landing page (a “Golf Hub Page”) for any event, league, or clinic, optionally enable online registration and payments as needed on each Golf Hub Page, and automatically create aggregated pages (“Hubs”) to showcase the playing and learning opportunities at their facility. Golf professionals can then embed these Hubs into their club website, email campaigns, and social media posts to amplify promotional efforts and drive increased participation.

“Last year, over 750,000 events such as golf leagues, outings, and tournaments were managed by the Golf Genius TM user community,” stated Chris Kallmeyer, Co-CEO of Golf Genius. “We realized that in the vast majority of cases Golf Genius TM users were spending additional time to create promotional marketing materials and collect registrations by paper or phone. We’re always looking for ways to save time for golf professionals while helping them deliver a superior golfer experience. Golf Hub achieves this by automating the creation of highly professional digital marketing materials and streamlining the promotion, registration, and payment process.”

While sophisticated player registration and online payments have been important features of Golf Genius TM Club Premium and Golf Genius TM Association for several years, Golf Hub combines the concept of registration and payments with automated marketing pages and hubs to provide powerful marketing services to the entire Golf Genius TM community, which includes over 10,500 private clubs, public courses, and resorts in more than 60 countries. Golf Hub will be especially useful in promoting leagues, clinics, and outings.

“We are particularly excited about helping public golf facilities market leagues and clinics to their current and potential customers. Leagues are a key source of revenue for public facilities, and clinics are a perfect way to introduce new golfers to the game and convert them to golfers for life,” added Golf Genius Co-CEO Mike Zisman. “Today, Golf Genius services over 12,000 golf leagues around the globe, and Golf Hub will be a tool of great value to every one of these league managers by saving time and automatically generating high quality digital marketing materials.”

“What’s most satisfying in the i525 iron from an engineering standpoint is how our team has been able to maximise the flexing of the metal-wood-style face structure while creating a pleasing sound and feel,” said Solheim. “As golfers know who’ve played this type of iron design, they often sacrificed some of the feel for more distance. That’s not the case in the i525 as we’re able to provide golfers a solid-feeling iron with the increased ball speed they need to hit longer, higher shots that hit and hold the green. We’re seeing some incredible results as a lot of golfers are a club stronger or more, including Tour pros who are attracted to the compact look and increased ball speed of the longer irons.”

Forged, Maraging-Steel Face

The strength of the variable-thickness, maraging steel allows for a thinner, more dynamic face structure with an internal sole undercut in the 17-4 stainless steel body to increase flexing for more ball speed and shots that launch faster and higher with distance control.

“As we advance all of our iron technologies through our continuous research and knowledge development, it’s important for golfers to understand the different attributes engineered into each model,” said Solheim. “The i525 is clearly for the golfer in search of more distance. But it offers so much more performance, including exceptional forgiveness concealed in a players- style head. Its size and shape are beautifully crafted, and it’s packed with tremendous technology on the inside, which makes it very appealing to a wide range of golfers.”

Sound Engineering

A polymer is precisely injected onto the inside of the face to improve feel and sound without interfering with face deflection, the source of its increased ball speed.

“One of the biggest challenges we face in designing all clubs is tuning the feel and sound,” said Solheim. “Because of the i525’s metal-wood-style face design, we knew sound would require additional attention to ensure the gains in distance didn’t come at the expense of the feel. We couldn’t sacrifice one attribute just to improve another. The solution was to inject the polymer in precise amounts to the same area behind the face. The result is a significant improvement in distance, sound and feel.”

Extreme Weighting

Tungsten toe and shaft tip weights combine with a tiered, dynamic face structure and cavity to expand the perimeter weighting while preserving ball speed through greater face deflection for added distance and improved accuracy. The moment of inertia has increased in the vertical and horizontal axes to provide tighter dispersion and increased forgiveness.

“The structure of the face and cavity is a significant mechanical-engineering accomplishment,” Solheim said. “They function as one to ensure golfers benefit from the forgiveness PING irons are famous for while maintaining consistent bending across the face to deliver the added ball speed and higher launch that golfers expect in a distance-focused iron.”

Friction Face with MicroMax™ Milled Grooves

Introduced last year in the i59 iron, the i525’s precision-machined face has MicroMax grooves for tighter spacing and a geometry that results in an average of four extra grooves on each club to reduce fliers in the short irons and preserve spin in the long irons for greater control and consistency.

i525 Specifications

Multi-material construction: 17-4 stainless steel body; forged, maraging-steel face; tungsten toe/shaft tip weights; hydropearl 2.0 finish

Available 3-9, PW, UW in 10 color codes (lie angle), RH & LH. Black colour code is standard.

Loft options: Standard, Power Spec and Retro Spec

STOCK SHAFTS: Project X IO (5.5, 6.0, 6.5), PING AWT 2.0 (R, S, X), PING Alta CB Slate (SR, R, S), Alta Distanza Black 40, UST Recoil 760 ES SMAC (A), 780 (R, S)

OPTIONAL STOCK SHAFTS: Dynamic Gold (S300, X100), Dynamic Gold 105 (R300, S300), Dynamic Gold 120 (S300, X100), KBS Tour (R, S, X), Nippon Pro Modus Tour 105 (R, S, X), Elevate 95 (R, S)

STOCK GRIP: Golf Pride 360 Tour Velvet (six sizes)

RRP: RRP €219 per club with stock steel shaft; RRP €231 per club with stock graphite shaft

FIND OUT MORE AT PING.COM

When you think about golf and professional golf in Germany, names such as Bernhard Langer, Sophia Popov, Sandra Gal, Martin Kaymer and Marcel Siem usually spring to mind…

Having produced a long list of players to have reached the upper echelons of the game, Germany can certainly boast a history of consistently shaping the very nature of European golf at the elite level. But as we see in each and every successful golfing nation, producing great players requires solid structures and foundations to have been constructed and managed by the organisations responsible for the game’s governance. Germany is no different. What interconnects the above-mentioned players is that a PGA of Germany Professional has in some way, shape and form, influenced every stage of their games.

So, if German golf is thriving, the PGA of Germany must remain as strong and as influential as possible. To find out more about the ways in which it is doing this and about the wider German market, we spoke to PGA of Germany Professional, Stefan Quirmbach, who has played a central role within the PGA of Germany as its President for over 20 years. Throughout his sit-down conversation with CPG Chief Executive, Ian Randell, he shared his insight into the German golf industry and some of the most significant contributions he and the PGA of Germany have made to its growth.

Here are just three.

The organisation was not always the ‘PGA of Germany’

“When I started my apprenticeship in 1984, the organisation was actually called the ‘German Golf Teachers Federation’. This placed the members at a disadvantage because to a certain extent it limited them to experts in coaching and nothing else. At the end of the day, PGA of Germany Professionals are just that, Professionals” Stefan recalled.

“At the time, it was an association of good, collegial friends, and you had the feeling: ‘yes, they all understand each other very well’. But what I felt was that colleagues did not really talk honestly and openly about their profession. When they talked, everyone said at first that their shop was running well and that the hour book was full – but when you talked to the individual a bit more intensively, that was not always the case. The Professionals in the clubs at that time perceived themselves as golf instructors, and the situation was simple: the PGA Professional was there on the driving range giving lessons and usually he ran the shop. At that time, I had the feeling that the actual situation of golf Professionals in the clubs did not match the role we were supposed to have been playing. I did not feel comfortable with that.”

So In 1997, the organisation reorganised and became the PGA of Germany, enabling a new internal structure to be brought in, driven by Stefan himself, whilst also enabling them to utilise the PGA brand – something that Stefan places an incredible amount of value on: “We reformed the organisation into the PGA of Germany. Everybody in golf knows the three biggest letters are PGA. It is a highly marketable asset and attachment to have. It was clear back then that we needed to have this label.” This has meant the standards of the PGA of Germany Professional have increased and the German golf industry is becoming more and more reliant on their skills and expertise: “I feel now we have one of the best PGAs in the world. We have a reliable structure and the organisation has the respect it deserves in Germany. It is highly reputable and influential across the industry. It is enabling us to represent our members wholeheartedly. There is now a sense of pride amongst our PGA of Germany Professionals to wear the badge on their shirt.”

PGA of Germany members are more crucial than ever to the game’s commercial growth, and perceptions have changed

Throughout Stefan’s early career, industry attitudes to PGA Professionals were very different to present day. There were only 17,000 golfers playing the game in 1966 and the sport was, like most countries in the mid-twentieth century, considered very elitist. For Professionals, their reputations were not fully recognised by clubs: “When I started my training with Henning Strüver at the Frankfurt Golf Club in 1984, he told me that two years before he was only allowed on the terrace of the clubhouse – but not in the clubhouse. And when I chose this profession, my mother said to me: ‘You are going down to the lowest social level I know!’.

Not one to sit on his laurels, Stefan was spearheading change within the industry, through careful planning and a radical change in structure and educational delivery. PGA of Germany Professionals began to receive internationally recognised standards of education and training, meaning they could better meet the demands of the industry. “We really believe in education here in Germany. If you work on the education of your members, you improve their skills and in turn, professionalise the profession. This increases respect, trust and reliance on each of our members. We do continuously review and adapt our education to ensure we stay relevant and the workforce maintains its suitably for the demands of the market.

“The role of the golf Professional has changed radically in the last 40 years, thank God: we are all commercially minded and educated now. The profession of golf Professionals is now recognised as a business, and therefore the Professional himself is valued much more. That is also one reason why I do not want to be called a golf teacher. We are the basis of the game, but beyond that, we are also the ones who are highly competent in many other areas of the golf market. That is why I was also very happy when we changed our name from the German Golf Teachers Association to the Professional Golfers Association of Germany in 1995, because this reflects what we do much better.”

This rise in standards has also meant that the quantity of highly-trained professionals is increasing too: “When I first started, we had roughly 30 apprentices each year on the apprenticeship. Now, this number is more like 65-80 apprentices. This means we are able to satisfy the market with more highly skilled and knowledgeable PGA Professionals.”

So how does this reflect for the commercials in German golf? Well, the maths is quite simple: a highly-skilled workforce that is, as Stefan puts it: “incredibly engaged and wants to drive the game forward” means that golf clubs are far more commercially driven as they are now managed by PGA members and the connectivity between organisation and professional is as strong as it has ever been. “I wanted the association to be recognised in the golf world as a highly attractive business partner and that a partnership with us professionals is desirable for companies. Ultimately, this helps the association to be in a better financial position. There is definitely still room for improvement. I envisaged an association whose members proudly show their students and customers that they are PGA golf professionals. Because such a self-image then also radiates to the association’s partners. This is significantly better but we must continue to engage across our membership.”

The PGA owns and manages the Pro Golf Tour

The PGA of Germany owns and manages a number of different assets, which has enabled the organisation to grow and deliver a successful commercial programme consisting of revered brands such as Allianz, BMW, T-Mobile and Titleist all choosing to collaborate and partner with the association: “We first published our own golf magazine – pro!golf – which highlighted the association and our activities and was very important for our perception in the market.”

Another of these key assets if the German Pro Golf Tour: “At the time, the Pro Golf Tour was actually called the EPD Tour. Taking ownership of the tour was important for the organisation. With the purchase of the then EPD Tour, now the Pro Golf Tour, in 2005, we clearly committed ourselves to the promotion of professional tournaments.” But the work did not stop at the acquisition phase. Stefan and his board changed the way the tour was managed, primarily to ensure it enhanced the reputation of its players: “Whilst we wanted to increase playing opportunities for our members, reducing the bureaucracy that surrounded it and placing ownership into the hands of the Professionals was important too. For example, we stopped having referees on the tournaments. It meant that the players had to self-police their rounds, become more open and honest and really, this helped to increased and drive the reputation and credibility of all our members playing on the Pro Golf Tour.

“Every time we have stood for election in the past 21 years, we have brought new projects forward, sometimes internally and sometimes externally oriented, which were close to our hearts and which we ultimately successfully implemented together with the managing directors.”

Final Thoughts…

Through Stefan Quirmbach’s leadership and contributions, the PGA of Germany has shaped and developed its business significantly to ensure its PGA Members receive the highest possible standards of education and support services, whilst also enabling the organisation to further its role as a leading and influential voice for German golf. This has meant both organisation and member has increased its influence and reach to the amateur golfer and ensured that the game grows in both relative and absolute ways. German golf is thriving and with the structures and foundations that have been set by the PGA of Germany, the future looks bright for golf in the country.

RECEIVE FUTURE CPG NEWS

VISIT THE PGA OF GERMANY

This article is available in The Insider by CPG magazine, click here to download your digital copy.

Brands are acutely aware of the need to give back to society in a variety of different ways and as a socially responsible business, there has never been a better opportunity to support a cause in golf than the Ryder Cup European Development Trust.

What is the RCEDT?

The RCEDT is a registered charity that supports the development and progression of golf throughout Europe by assisting and guiding various projects, initiatives and programmes in the sport.

It was formed as part of a three-way partnership within Ryder Cup Europe, comprising the European Tour as its managing partner, the PGA of Great Britain & Ireland as its founding partner, and the CPG through the vehicle of the Trust. It continues to ensure that the Ryder Cup invests back into the game and plays a significant role in the ongoing development of golf across the continent.

As sole partner of the Trust, the CPG, which has over 30 years’ expertise in the provision of golf development expertise and delivery on a global basis, is responsible for the control and management of the RCEDT.

Why was the RCEDT set up?

The RCEDT was created in order to allow the Ryder Cup to put even more back into grass roots golf across Europe. The idea of the Trust is to get more people starting to play golf, continuing to play and ultimately succeeding in the game.

Samuel Ryder started the Ryder Cup in 1927, and after some 65 years of the competition being under the ownership of the PGA of GB&I, the event was then run as a joint venture with The European Tour. In 2004, a new Ryder Cup agreement was drawn up to involve the CPG as sole member of the Ryder Cup European Development Trust, with the European Tour becoming the managing partner.

How does the RCEDT support golf development?

The RCEDT maintains a core focus on 10 pillars of activity, through which its support sees benefit: Participation, Education, Coaching, Junior and Youth, Elite and High Performance, Inclusivity, Improving and Enhancing Lives, Promotion of Golf, Insights, and Sustainability.

The Trust has supported a wide range of projects across Europe, including free lessons at European Tour events, junior golf programmes, disabled golf, educational programmes and more. In all cases, whether large or small, money from the Ryder Cup European Development Trust is being used for the development and growth of the game from grassroots right through to elite levels.

As a result, the Trust’s impact has been considerable and far reaching for golf in Europe. Just recently, Team Europe’s victory in the Solheim Cup – delivered by a team with international representation from no less than eight European nations – was testament to the support provided by the Trust over the years, as well as to the work of many European Federations and PGAs who have contributed to the development and success of each player.

The RCEDT: support your CSR goals.

As a registered charity that supports grassroots golf programmes and golf development projects, your businesses’ support of the Trust will create significant social development opportunities through golf and provide thousands of people from across a diverse range of backgrounds with the chance to participate throughout Europe. The legacy of the RCEDT is unwavering; the impact its support has is far-reaching; the mutual benefit of your involvement will be profound.

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VISIT THE RCEDT

Inside the Ryder Cup with CPG Chief Executive, Ian Randell, and Jeremy Snape.

The CPG Business Club hosted a live forum with Founder and CEO of Sporting Edge, Jeremy Snape, interviewing Ian Randell live from Whistling Straits, host venue of the 2020 Ryder Cup. Visit the CPG Business Club and find out how you can join future events: https://cp.golf/CPG-Business-Club​

THE WINNING MINDSET

This article is available in The Insider by CPG magazine, click here to download your digital copy.

The similarities between sport and business are often discussed, but there are few people better placed to shed light on the subject than former England cricketer Jeremy Snape. Here, he tells us what the two worlds have in common and what they can learn from each other.

CPG: You were a successful sportsman and changed tack totally on retirement. Why was that? 

Jeremy Snape: I had always considered myself a journeyman pro. I had 19 years as a professional cricketer, starting at Northants with an incredibly talented team with the likes of Allan Lamb and Curtly Ambrose and a squad full of legends that did not win a huge amount but had a great time. And then I moved to Gloucestershire, who were always underdogs. Everyone fitted together into this tight unit, and we surprised so many people, and ultimately redefined one-day cricket during that period, winning five or six trophies around the turn of the century. And that gave me the springboard to go and play for England. I was man of the match on my debut, but I guess I did not always find I was naturally confident. I was hard on myself and quite analytical – I remember playing a game in front of 120,000 screaming people in India but the loudest voice was in my head, and it was the one that was saying, “Are you sure you are good enough to be here?” I let the emotions divert me from my gameplan and no one had ever coached that, and I suppose it sparked a fascination for me in psychology and mindset and how leaders create a high-performance environment. So that is what I turned to.

CPG: I guess whatever we do we can all empathise with those doubts creeping in…  

JS: Yes, absolutely, and I have spent more time trying to understand this now over the last decade or so but often the highest performers are the ones that have the most doubt and insecurity because they have built up so much and they have got so much to lose. And part of that mindset is actually continually testing the boundaries, which means you are living on the edge and you are out of your comfort zone. Elite performers can actually find comfort in that uncomfortable space and they keep going there because they know that if they can overcome those fears, then that is where their proudest moments come from, and their best achievements.

CPG: And you studied this formally?

JS: Yes. I did my Master’s degree at Loughborough University while I was still playing actually, and there was a moment of epiphany, in the final of the Twenty20 Cup in a tight game at Edgbaston, when I needed to hit a boundary to win, and I used some of these skills that I had learnt from my Master’s degree. In India I had been so focused on what the newspapers and the media might say the next day that I forgot to watch the ball in front of me. Here, I was so focused on my breathing and my routine that I played an instinctive shot, and won the game for us.

So I saw the power of these techniques personally in my own career. I wish I had learnt them earlier but that is the way it is, and that gave me the passion to become a performance coach and help people to understand how they can use their mindset to give them a competitive edge rather than be a hindrance. And that led on to coaching in the IPL with Shane Warne’s team, the Rajasthan Royals, coaching South Africa as they went from number four to number one in the world, and then joining the League Managers’ Association (LMA), supporting the leadership development for the Premier League managers and below.

CPG: And you set up Sporting Edge. What was the aim there?

JS: Sporting Edge is ultimately about going inside the mind of champions, elite performers from sport, the military, academia, best-selling authors, futurists, and trying and find out what is it about this high-performance mindset and this high-performance leadership style that can be broken down into tangible tools that business leaders around the world can use. For me the mindset of high-performance in elite sport and in business are exactly the same. We are trying to get the best out of ourselves and to overcome those doubts, we are trying to get the best out of our individuals that are around us, and we are trying to bring an organisation together and help them to navigate change. The lessons absolutely translate across perfectly and we have proven that with thousands of executives around the world, using our digital library of video insights to fast-track their success.

CPG: Do business leaders need to be selfish to succeed?

JS: As a professional athlete you need to be self-focused. Not necessarily selfish but definitely self-focused, and that can lead into selfishness. The team dynamic is all about selfless performance – what can I give to my team? What does my team need of me now? And we tend to think more selflessly and longer-term in a team situation, whereas when we are under pressure we tend to think about survival in the short-term in our own career. I guess in golf that is where that incredible resilience of living in the moment and being able to build a strategy for your tournament or for the day or the round that you are playing and then be able to break it down into these tight routines. So, for example, if you are playing golf for four hours you are actually only playing golf for 23 minutes and it is the transition between the downtime when you are walking up and down the fairway, what you are thinking there, and that ability to really dial up your focus onto the next shot. You have got to be able to forget the last shot, whether it was a brilliant shot and you feel euphoric or whether it was a terrible shot and you have ended up in the woods. You have got to be able to stop that last shot from contaminating the next one, and that is one of the key mental skills that golf demands.

And it relates into business in that you might be a salesperson who has had three bad sales calls but the fourth call, you cannot afford to go into with low energy, low mood and a negative mindset, because that fourth call might be the one that actually transforms your business. It is that ability to reframe and reset yourself every so often rather than just seeing it as a whole day at work or a whole round of golf. Elite performers have that ability to break the game and the day down into focused units of performance.

CPG: The idea of an individual focus is really interesting but what about when golf becomes a team game?

JS: It is very interesting, I did an interview with Paul McGinley about his leadership at the Ryder Cup, and I think there were a few key elements there. One of the things he tried to do was build this emotional connection with the team. So, clearly all the stars are incredibly successful, they are financially secure, there is nothing that they really need but this team culture has the opportunity to be the thing that they are most proud of in their career and Paul McGinley leveraged this in a couple of ways. First of all he connected them back into the emotional history of the Ryder Cup, so all the players that had gone before them in that lineage. They used really powerful, emotive imagery of people like Seve Ballesteros and tried to bring some of that mindset, almost like the ancient wisdom of these forefathers was speaking to them, that they wanted to be part of this community. And then he, sort of, fast-forwarded it again and asked the players, you know, “Wouldn’t it be amazing if we were sitting in a pub in 15 years’ time when we were old and grey and we could look each other in the eye and say we did it, during those few days, we were the ones that absolutely sacrificed and delivered and we stayed true to the team spirit.”

McGinley was one of the first people to use data in an analytical review. For two years before the Ryder Cup he was looking at the course profile and the pairings and match-ups. He had got really strict rules around meetings only being 30 minutes, so he had to make sure that in those 30 minutes he had got their attention and their focus. And then he made sure he understood different people’s requirements so, for example, some leaders would have mandated a team meal every day at a particular time whereas McGinley had a rolling buffet because he knew that some of the Scandinavian golfers might have wanted to eat early and go to bed early whereas some of the Southern European might have stayed up later and gone to bed later. Having that ability to flex the environment for individuals to be at their very best meant that they did not feel as if they were fighting against the team, they were bringing their best as an individual into a team environment. And then because they had been supported as an individual, they could give as much as they could.

I have also interviewed a lot of Olympians who have spoken about individual performance being great but actually what really make them proud are when they have played their part in something bigger than themselves. Because that is not just a test of skill, but being part of a high-performing team is a test of character as well.

CPG: Are there attributes that these elite athletes, and by extension business leaders, share?

JS: Elite performers need certain core attributes, without a doubt. What I have learned from interviewing some of the world’s elite performers is that they have got this ability to visualise the endgame in high definition. They can imagine what it is going to feel like. And they can see themselves on the podium, they can build this incredible vision of what it is like and that is what motivates them. But they are also able to break that down into the behaviours and processes that are going to help them to do that. And then, more importantly than anything, they can set out a strategy. The discipline to be able to stick to these basics day after day after day is what sets them apart. So, we all see the Olympians on the podium, we all see the Tour de France cyclists in the yellow jersey, but what we do not see is them hacking up the mountains in the rain for four hours a day, for five years in a row.

The other thing I think is really important for entrepreneurs and elite sports stars is the ability to create a high-performance team around them. They rotate their hitting partners, physios, biomechanists, psychologists, nutritionists around them depending on what their game needs at the time. One of the challenges when you become successful is you get an echo chamber around you of people that just want to say that you are doing really well and they do not want to challenge you. What you actually want is a group of advisors who are going to support you and challenge you to be the very best you can be, to give you honest critique to keep you on track, and that could save you years of making the same mistakes.

CPG: Moving away from the absolute elite level, what would you say to the 12,500 professionals who are part of the CPG?

JS: The analogy I often use which is relevant here is that we are all the CEO of our own performance company. It is very easy when you are part of a big organisation to feel like you are another cog in the machine but actually when you run your own business it is critical, every decision that you make about how you communicate, your marketing outreach, the customer service that you offer, the risks that you take with the events that you are putting on. I think having real resilience is absolutely critical, having that optimism is absolutely critical, and we have needed both of those things over the last couple of years with COVID. But I think it is also important to have some kind of strategic roadmap of where you want to be.

One of the experts in digital strategy that we interviewed spoke about three time horizons being critical for leaders. The first time horizon is what’s your email inbox and your to-do list for the next few weeks or the next quarter. And then he spoke about horizon three being this disrupted future which is maybe five to ten years out where technology might have a different role to play. And the most important place to focus on is horizon two, which is this middle ground between our to-do list and this crazy world that may be very different in the future. Having that ability to plan some of these skill developments or entrepreneurial activities where a golf pro may be learning new skills or setting up a website or building some digital courses, they might seem like they are nice-to-haves in the future but if we are constantly just focused on navigating the short-term and surviving, we never build that business model in horizon two, which could be the thing that completely transforms our business.

CPG: Do you believe that golf is the sport of business?

JS: I do. First of all you get to meet lots of new contacts. If we get to play golf with a friend or a business partner and their colleague or client, then that sort of proximity is already a trusted relationship. And as the game unfolds you get to see what people are like under pressure, when they are losing, when they are winning. You do not often see that on a zoom meeting or sitting in a business meeting. Seeing somebody’s emotional profile as they go through pressure I think is a fascinating tell of what that person’s character is like. And again, you are spending a long period of time, maybe three or four hours, out in the fresh air, you are getting plenty of exercise. You are able to be creative because you have got the blood flow and your brain’s switching off from a lot of the analytical processes and often that is when our best ideas come.

In so many of our social interactions there is a power hierarchy, isn’t there? This person is a more senior leader than me, this person is a multi-millionaire, therefore we defer to their power. But in golf, you could have a multi-millionaire who is rubbish at golf and a young buck who is playing off scratch and those power hierarchies are inverted, and you get a pretty good sense from the way people interact with each other what they are like in business. So yes, I would say golf provides a great shared experience and is very much the sport of business.

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ESET is a CPG Business Partner and member of the Business Club by CPG – Find out more here

According to new research from ESET, 80% of businesses worldwide are confident their home-working employees have the knowledge and technology needed to handle cyberthreats to company finances.

ESET surveyed the attitudes of 1200 senior managers across the UK, US, Japan and Mexico for the business segment of its global financial technology (FinTech) research, exploring their attitudes toward security and FinTech.

While many businesses expressed confidence in the face of cyberthreats, the same research also showed that nearly three-quarters (73%) of these businesses also think they are likely to be impacted by a cybersecurity incident, and half said they had experienced a cybersecurity breach in the past. Could businesses be overestimating how safe their employees are?

It is no secret that since the COVID-19 lockdowns began, we have seen a significant increase in cybercrime targeting remote workers. COVID-19 has created a range of opportunities for cybercriminals, with the panic around the coronavirus and the uncertainty caused by the rapid transition to remote work setups affording malicious actors a greater chance of success in their attacks on individuals and organisations.

As employees left the office and dispersed across various locations, devices and networks, certain deficiencies in some businesses’ security stance have likely been exposed. Many companies have had to transition from the firewall approach of the traditional office to a new distributed model. While ESET’s research shows that the majority of businesses feel that their employees are able to handle the accompanying risks, there are a series of new challenges that they may be underestimating.

The inherent risks of remote working

Working from home means employees are connecting to the internet via their personal home router, and this means that company data can be exposed to all the dangers of public networks. So when accessing corporate intranets, using a virtual private network (VPN) is vital to creating a secure, encrypted connection.

However, issues such as slow internet, domestic distractions and simple forgetfulness can cause even the most security-conscious employee to make a mistake and connect without a VPN. This has the potential to expose individuals to malicious actors looking to spy on personal and company data. Therefore, don’t allow employees to connect to your company’s internal systems without using a VPN. For extra security, require your employees to enter a one-time code (multifactor authentication) in addition to a password in order to access your intranet.

Another issue posed by home working is that it can be tempting to switch from device to device. We live in a highly connected world, and with opportunities for socialising and leisure activities limited, we are all spending more time on our personal computers and mobile devices. Using said personal devices to check work emails or do a small task here and there can be potentially dangerous, as non-work devices are less likely to have the same levels of protection that work devices often have installed.

Similarly, it is just as easy to make the same mistake the other way round, by visiting risky websites such as torrent pages or adult sites. These may expose work laptops to online threats, which is particularly dangerous when the device in question can provide hackers with access to invaluable corporate data.

Lastly, there is the ever-present threat of phishing, which has been a prominent threat through the pandemic. With the health crisis providing new hooks for creating convincing phishing emails and text messages, there is a heightened risk that employees will click on malicious links or attachments and allow themselves to be duped by social engineering attacks.

How to secure your employees and your business

Because remote working has changed the way in which we interact with our teams and our colleagues, it can be hard to keep tabs on the extent to which each employee is aware of the steps they need to take to protect themselves and the company. This is why it is important to have regular training and guidance on the importance of cyber hygiene.

It is crucial that every member of staff is proactive in making sure that their devices and files are secure, and in order for this to happen they must be made aware of the dangers that can be caused by behaviours such as using an insecure connection or device, indiscriminately clicking on links, or visiting risky websites. For some pointers on how to stay safe when working remotely, check out ESET Chief Security Evangelist Tony Anscombe’s top tips on WeLiveSecurity.

With that being said, the internet can be a dangerous place, and threats can be difficult to keep track of. No matter how much we know about cybersecurity, it is always possible that we could slip up. As a result, it is more vital than ever to have trustworthy, reliable security software to protect your business. To find out about ESET’s solutions for businesses, head over to their website for more information.

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Words by GEO Foundation for Sustainable Golf

Ben Hogan once famously said: “As you walk down the fairway of life, you must take time to smell the roses, for you only get one round”.

That sentiment has arguably never had more meaning nor more relevance to golf – perhaps also to wider society.

We all know that the pressures on the natural world have never been greater. There has never been a more important time to stop and think about the value we derive from the ecosystems around us – that we gain so much from – that, in fact, we depend upon.

For hundreds of millions of players, the wonders of the natural world are literally right in front of us, around us and under our feet.

We escape into greenspaces. We immerse ourselves in grasslands, forests, wetlands and coastlines. We expose ourselves to the elements on hillsides and clifftops. We socialise. We laugh. We breathe deeply. We strengthen our bodies and replenish our minds.

The product and experience we enjoy so much is determined by the climate, the availability of natural resources, the health of the soil – often more than golfers ever know, but facts that are not lost on those that manage our courses.

Our great sport also advertises versions of nature. Hundreds of televised events are beamed out through sports media outlets to hundreds of millions of fans. Top athletes stand in front of stunning landscapes on different continents. Landscapes that have provided the backdrop to the drama, the spectacle and the revenue.

We gain so much, and we can give so much.

Golf is better with nature

Isn’t it interesting that so often we celebrate the most natural courses as amongst the best courses. They are the ones we talk about, most want to play, remember most vividly.  That narrow tee shot through the trees, the iron that flies the wetland onto the green, the par three with the sand dune and ocean backdrop?

Nature gives us the richest stage.  It can give us focus, thrill and reward.

Texture, shape, character, atmosphere – the sense of time and place – are all enhanced by each course’s unique combination of plants and habitats. These being the things that transform a bland, homogeneous landscape into a unique and vibrant place with an abundance of life. So often an oasis of biodiversity in a wider context of intensive agriculture; residential and industrial estates; and rapid tourism development.

Communities are better with nature

So as golf embraces nature, and golfers enjoy a better experience as a result, wider communities also benefit.  Clean air, clean water, carbon storage, more pollinators, more birds, urban cooling, flood alleviation. If golf is an ecosystem, then it delivers ecosystem services to everyone. If courses also allow or provide some other forms of recreational function, then the benefits are even more direct and profound. This is golf as a force for good, spreading wider benefits to local people and families.

Time to reflect, time to do more

It’s not always understood just how much of golf already embraces nature and delivers this value to players and communities. Look more closely and you will see thousands and thousands of examples of how golf is already actively protecting and restoring ecological spaces. Add to that the growing movement in direct species conservation – whether it be birds, bats, mammals, amphibians, insects and pollinators – and the contribution of the existing 34,000 golf courses on an area roughly the size of Belgium is already pretty large.

However, the world is changing, we all need to do more, and if we’re honest in golf – we don’t always get it right.

Golfer’s demands often lead to manicured landscapes, pushing nature out and building resource consumption in. Like the slow creep into a diet with too much salt and sugar, our tastes have changed over recent decades and not necessarily for the better.

Think of the landscape, think of your surroundings, think of your watersheds. Think what you can do, this time, to capitalise on nature. Let it come in and add value and interest to the wonderful experience you offer. Let it push out costly maintenance and resource use. Let it even cut to the heart of your brand, marketing and customer satisfaction.

As we all need to do as much as we can to heal our one planet, let’s proudly demonstrate how your business, course and golf club stepped up and played its part.

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Words by GEO Foundation for Sustainable Golf

The pressures on the natural world have never been greater. There has never been a more important time to stop and think about the value derived from the ecosystems around us – that we gain so much from – that, in fact, we depend upon.

For golf, this sentiment runs deep and true. In fact, for the game’s ongoing growth and success it is now, more than ever, a crucial consideration requiring significant action from all parties.

So how and why is environmental sustainability important to golf, and who are some of the kay actors that can drive significant change moving forwards?

Experience

There are countless reasons why golf is such a special, unique and cherished sport. As golfers, we are fortunate enough to understand and experience these on an almost daily basis as we play and practice.

4-5 Hours of fresh air; exercise; prolonged social interaction all bring about an abundance of health benefits that continue to shine a light on the sport and demonstrate why it really is, and can be, a sport for everyone to enjoy and benefit from.

But it also brings everybody closer to nature. It strengthens that connection between us and the outdoors – the wildlife, the plants and the trees.

Inevitably however, the product and experience we enjoy so much is determined by the climate, the availability of natural resources, the health of the soil and the landscapes – from mountains, grasslands, forests, wetlands, sand dunes and coastlines. Each depend on it.

Golf is better with nature. So often the most natural courses are celebrated as amongst the best courses. They are the ones we talk about, most want to play, remember most vividly.

Nature gives us the richest stage.

Texture, shape, character, atmosphere – the sense of time and place – are all enhanced by each course’s unique combination of plants and habitats. These can transform a bland, homogenous landscape into a unique and vibrant place with an abundance of life, an oasis of biodiversity.

To drive sustainability in the sport and reduce the use of natural and harmful resource that facilities often depend upon, we will actually create a more valuable and cherished experience for everybody.

As golf embraces nature, and golfers enjoy a better experience as a result, wider communities also benefit.  Clean air, clean water, carbon storage, more pollinators, more birds, urban cooling, flood alleviation, spreading wider benefits to local people and families.

It’s not always understood just how much of golf already embraces nature and delivers this value to players and communities.  Look closely and you will see thousands of examples of how golf is already actively protecting and restoring ecological spaces. Add the growing movement in species conservation – whether it be birds, bats, mammals, amphibians, insects and pollinators – and the contribution of the existing 34,000 golf courses is significant.

PGAs and PGA Professionals

Inducing change is never easy. No matter what the challenge (or opportunity) is. It requires concerted action from a significant majority that are each pulling in the same direction.

To create a more environmentally-friendly sport, this principle doesn’t change. Golf’s workforce are the people on the ground who can make a difference. In fact, they have to be the one who make the difference. Club managers, driving range attendants, senior executives, food & beverage managers, head agronomists, directors, volunteers and golfers. They all will make the difference.

As spearheads for education in golf, national PGAs are at the forefront of developing the workforce for the game. They continue to be the organisations educating, championing and shaping the modern PGA Professional. It is those PGA Professionals, who number in their tens of thousands across the planet that we are looking to protect, that can be at the centre of inducing real and positive change.

The PGA Professional so often finds themselves at the epicentre of their facility or golf club, helping to shape the future direction of each respectively. They are golf’s key influencers – influencing golfers and colleagues. We are already seeing this with new and ambitious campaigns such as #CaringForCourses. As gatekeepers of the sport, their position is enviable yet crucial.

By informing, educating, supporting and leading, PGAs can shape a PGA Professional that continues to be considered the expert in the game and an influential figure at their facility, whilst also being more environmentally-conscious and increasingly sensitive to the impact that golf has on the ground and surrounds in which we grace.

GEO Foundation

GEO Foundation is the international not-for-profit dedicated to accelerating sustainability in and through golf. The organisation delivers programmes that help people on the ground to evaluate, improve and credibly communicate their work of fostering nature, conserving resources, strengthening communities and taking climate action.

GEO delivers practical guidance, tools and solutions through its OnCourse programmes for developments, golf clubs and facilities and tournaments all around the world, backed up with credible certification.

GEO Foundation is certainly the driving force behind change in this area. The organisation reaches millions of people and has the opportunity to be a catalyst by raising sustainability awareness and leading by example.

Concluding Remarks

Creating a sustainable sport is perhaps golf’s greatest challenge yet at the same time, its greatest opportunity. As universal attitudes and public perceptions shift towards creating and needing an environment that is better looked after, golf cannot afford to be left behind.

In fact, golf has the opportunity to shine. It has the opportunity to lead from the front. COVID-19 showed to the masses what the sport can bring to the table as a health benefactor, it should now be able to demonstrate to the masses why it is an activity leading the charge to create a sustainable future.

Like with COVID-19, the impact of creating such a positive perception and backing it up with action will create knock-on effects through increased demand and participation. People want to associate and identify with entities and activities that are doing their bit.

Throughout this vital Decade on Ecosystem Restoration, launched by the UN on World Environment Day in June, as we all need to do as much as we can to heal our one planet, let’s proudly demonstrate golf stepped up and played its part.

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Have you ever wondered how a cyberattack takes place? Many people question it, but few think it would actually happen to them. However, the simplest of cyberattacks target the human aspect, which can be easily manipulated with the right knowledge and tools – and the outcome of a successful cyberattack can be catastrophic.

I’ve not played golf in a few years but back in my uni days, I spent a good number of weekends with a tee time booked, hacking up the course with my 7-iron. However, more recently, I have turned to a different kind of hacking which is far more fun and much less ego-bruising for me.

I have 14 years’ experience in the cybercrime and digital forensics unit in my local police force and now work as a Cybersecurity Specialist for internet security firm ESET, where I hunt and analyse potential cyber threats facing businesses. Being able to understand criminal hackers often means becoming one (ethically of course), revealing insights which can help potential victims better protect their security.

I was recently asked to investigate the security of an independent UK golf club and like with any good heist, research is vital. Although I am familiar with the surroundings, lingo and attire of a quality golf club, I needed to learn everything I could about the staff and specific club in question; and this is where Google is your best friend. Armed with my online findings and a couple of quality techniques in my back pocket, I was pretty confident I could have some fun with my target golf establishment.

Firstly, I need to add a little disclaimer. Before I embarked on my escapade, I was granted full access and permission by the owner of the club to go wherever I wanted and to do whatever I desired – within reason, of course!

I decided to pose as an ITV employee, enquiring to do a reconnaissance for a new commercial and requesting to take some photos to report back to my producer. I rang the club up a week in advance and gave them my pre-context story. The business development manager answered and (naturally) loved the idea, inviting me to visit the club the following week.

I arrived at the course one sunny morning and headed straight to their reception shortly after 9am, equipped with my laptop, USB, DSLR camera and a trusty hi vis jacket. Once I had met with the business development manager who I’d previously spoken to, I walked off for an hour with my camera and pretended to take some photos of the course. On return, I showed him the photos and asked if I could use the private WiFi, requesting the password which was happily given to me. I then mentioned that I’d forgotten some paperwork, so I asked him if I could pop my USB in his machine to print off a release form. He obliged and even said, “I probably shouldn’t let someone I don’t know do this.”

It was then that I witnessed the true horror show which I did not ever expect – they were still using Windows XP! Support for this operating system was ceased in 2014 and it is highly dangerous when connected to the internet. To make matters worse, XP was running on the machine in the shop with the point of sale software on! With all the financial and sensitive data being run through this device, it would make for a very dangerous outcome if it were targeted.

Once I had pretended that the document I needed to print was missing from my USB, I sent a fake pre-release form via Google Forms in order to obtain some additional personal information from him, along with one of his passwords. He clicked on this link immediately and filled it out. In fact, he then took a call and left me with full access to two further machines with no one looking.

Of course I didn’t actually exploit the network at this golf club, but the lessons learnt were vital. The simplicity of hacking anywhere is eye-opening impressive and relatively easy: a quality backstory, a touch of charm and a spot of luck will get you into most areas all fit enough to exploit. A high vis jacket just helps to seal the deal.

On report to the golf club’s owner, he was somewhat shocked yet equally unsurprised. He thought it may have been easy and said himself that he never thought anyone would ever hack his business. The truth is, however, every business is a potential target and whilst they remain so easily penetrable, they will remain potential victims.

So here’s how to keep a golf club secure:

1. Install the latest, most up-to-date operating system on all computers
2. Implement a guest WiFi and never allow anyone other than staff access to the main WiFi connected to the network
3. Never assume anyone is who they say they are when they request to use a club computer or desire access into rooms unsupervised
4. Keep all passwords away from prying eyes and never write them down
5. Educate your staff on phishing emails and ensure policies are in place should staff need to report something.
6. Encrypt any sensitive data and never leave computers unlocked
7. Never click on unsolicited links or attachments
8. Use a robust antivirus product on all computers

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A three-year business partnership between the Confederation of Professional Golf [CPG] and ESET has been announced, which will protect businesses in golf and support PGAs and PGA Professionals with crucial antivirus software and services.

As ‘Official Cyber Security Provider for the CPG’, ESET’s partnership with the CPG will involve the launch of a campaign to educate the organisation’s 42 Member Countries, their 12,500+ PGA Professionals and millions of golfers they interact with about cyber security, ensuring they are armed with the information and best-in-class solutions to protect themselves from the losses and disruption caused by growing levels of cybercrime.

The COVID-19 pandemic has increased the world’s reliance on digital communication and accelerated our usage of digital and cloud-based technology by as much as up to five years. As a result, vulnerability to cybercrime and the awareness of the disruption and financial loss it can cause has quickly grown too, regardless of whether somebody is at a golf club, workplace or home setting.

Chief Executive of the CPG, Ian Randell, said: “Our new partnership with ESET comes at an important time for all of us, as we are constantly reminded of the threats from online criminals and cybercrime.

“In partnership with ESET, not only are we securing our own business but we are also striving to help our members, their PGA Professionals, business partners and wider networks to future proof their own businesses through the provision of tailored cyber security solutions.”

ESET is a global provider of cyber security and antivirus software solutions to businesses and consumers across more than 200 countries and territories. Their commercial client base ranges from SMEs and sole traders through to major blue-chip organisations such as Mitsubishi, Allianz, Cannon, T-Mobile and Detron.

ESET’s UK Managing Director, Malcolm Tuck said: “As golf businesses continue to streamline their operations through new technologies and online working practices, the need for tailored and comprehensive cyber security becomes increasingly important for their own and their customers’ peace of mind. We are looking forward to working with the CPG, their Members and Business Partners to address this issue”.

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Unlike its publicity-courting cousin, running, walking is rarely associated with leadership and success. There are relatively few examples of Fortune 500 CEOs ‘powering through’ a 20k stroll on their way to work, nor prime-time comedians ‘sauntering’ through the Sahara Desert for their latest charity/publicity drive. Walking is an also-ran in more ways than one.

And yet, a quick flick through the history books reveals enough famous walkers to more than rival their more fleet-footed counterparts.

From Beethoven to Steve Jobs and the Queen, walking has helped many a historic heavyweight to achieve success in their chosen field, even if they haven’t yet felt the need to brag about it to their favourite financial journal.

As scientists will attest, walking offers an array of benefits for regular practitioners.  Aside from the obvious physical perks of regular exercise, there are the various mental benefits to consider.

Walkers tend to enjoy lower stress levels, as well as increased cognitive function.  To add to this, a recent study by Stanford University found moving around led to an increase in creativity in 81% of participants who had previously been seated.

The only area where walking really falls short (aside from the crummy PR team behind it) is the obvious time commitment involved.  This may explain why it’s rarely the activity of choice among time-pressured modern professionals.

The flipside to this is that, contrary to more aerobically challenging activities, it can be crow-barred relatively easily into the working day.  As well as being the perfect option for a reinvigorating, yet sweat-free lunch break, it is a great way to put a new angle on interviews, one-on-one meetings, and brainstorming sessions.

The most potent pro-ambulatory argument, however, is perhaps the fact that walking is what we humans are originally designed to do.  Not pounding the pavement clad in lycra or expensive running shoes, or – worse still – wedged in behind a computer screen for 10 hours straight.

Walking may not win you any awards in the image stakes, but your body (and possibly career) will thank you for it.

This content appears courtesy of Abintegro, experts in career management, transition technology & e-learning for today’s modern, mobile and technology-savvy workforce – Find out more at www.abintegro.com

Credit: LinkedIn; Design School; Inc.com