In the 2025 Golf Club Software Technology Report released by Golf Genius, Players 1st and several trade associations, a significant truth was uncovered: 66% of golf clubs surveyed in the UK & Ireland would consider switching software providers. So, what are the reasons for this and how could they impact a golf club when planning out future software requirements?

In short, product quality played a much bigger role than product cost. In fact, only 10% of golf clubs identified cost as a factor for considering moving away from their current supplier.

48% of respondents identified ‘Product does not meet their requirement’ as a reason for their consideration to switch. In other words, whether software fulfils their needs or not was at the core of this concern, and highlights the importance of continuous product development to meet club expectations.

“The underlying problem that our industry faces is that it is hard for one supplier to have expertise across all these fields, to do everything really well,” Mike Zisman, Golf Genius Founder and Executive Chairman.

Product development was also a key factor towards a golf club’s consideration to switch, with one in four clubs expressing a desire for more innovation in their software tools. As golf clubs navigate increasing expectations from members, tighter financial constraints, and more complex operations, standing still is no longer acceptable – products must be constantly improved, updated and streamlined.

Interestingly, only 13% of golf clubs cited ‘Supplier support’ as a contributing factor. This suggests that while help desks may be reachable, the systems themselves aren’t evolving or aligning with club needs—higher levels of support can be linked to the introduction of new products, features and capabilities (because customers need more help using them), and so support levels are often a strong indicator as to whether suppliers are developing their products or not.

With two-thirds of golf clubs considering a software switch, this report has unearthed a growing problem in the market that to this point, has not been highlighted: many golf clubs feel stuck but find the process of change daunting. Nevertheless, there is a strong interest in exploring better-supported, more innovative alternatives—indicating a clear demand for solutions that are forward-thinking and responsive to the unique needs of today’s golf clubs.

As the number of ‘best-in-breed’ providers in the market grows – specialising in Tee Sheets, PoS, Membership solutions and more—the opportunity to address club manager’s appetites for alternative solutions is being realised. Golf Genius has built over 100 integrations with other specialist providers such as BRS, Lightspeed and Golf Manager – supporting the development principle that innovation comes from working with the best suppliers in their respective areas of expertise.

This signals a moment of opportunity. Golf clubs that take the time to assess their systems and seek solutions that align with their specific operations will benefit from greater levels of efficiency, staff wellbeing and golfer satisfaction.

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Key Takeaway

Golf clubs are not necessarily looking for cheaper software. They want software that works for them. Fit and function are the true priorities.

Real-World Application: Review Golf Club Software Every Quarter

Schedule a quarterly systems review with key members of your team. This can include your Head Professional, Operations Manager, Assistant Manager…even members of your board or committee who have specialist technology experience or backgrounds.

Ask: “Is our software helping or holding us back?” If you find gaps, start researching alternative vendors. Better yet, seek help from specialists—there are various levels of resources and support available from Golf Genius that can help you take the next steps.

Contact our team to find out more: international@golfgenius.com

Golf Genius, the leading provider of cloud-hosted golf software solutions, has announced the launch of CoachNow Academy, a comprehensive coaching platform that enables golf coaches to build lasting, profitable relationships with athletes.

CoachNow is the App Store’s highest rated video capture, analysis and collaboration system in golf. The launch of CoachNow Academy enables coaches and organisations to run their businesses with all the tools they need in one integrated system, offering instant athlete communication and collaboration, lesson scheduling and payments, and high-quality video analysis.

Alex Berlin, General Manager of Operations at CoachNow, commented: “Our goal from day one has been to bring everything together into a single platform for skills development. Most coaches today are still battling a disconnected array of media and data, communications, progress tracking, business management tools, and Artificial Intelligence. The launch of CoachNow Academy is a major step in realising our vision of connecting coaches to who and what matters most.”

The CoachNow Academy platform was built with the needs of the athlete and coach at its core and prioritises athlete development by capturing data and technology across all aspects of the coaching process. Coaches and athletes can simultaneously make use of all data sourced from the lesson, on-course performance, the driving range and fitness programmes. CoachNow Academy also integrates with the handicapping system in the U.S. and 20 other countries.

Mike Zisman, founder and Chairman of Golf Genius, added: “We acquired CoachNow out of respect for their preeminent market position, great products and the fact that we have a shared vision for the future of coaching. Together, we have developed the most advanced coaching solution available today and are significantly investing in platform development to serve coaches and coaching facilities with the industry’s best technology and support services.”

Recent partnerships between CoachNow and leading international associations such as PGA of Australia, PGA of New Zealand, Confederation of Professional Golf [CPG] and TGI Golf demonstrate this commitment to invest by providing PGA Professionals and coaches with platform access and learning opportunities around the topic of coaching technology.

To find out more about CoachNow Academy, contact international@golfgenius.comor watch the launch webinar.

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PGA Professionals and Coaches of the CPG Network get 4 months of free access to CoachNow PRO and 10% off following the free trial period. Find out more at coachnow.io/cpg or by contacting emea@coachnow.io.

“Event Dashboard+ is the culmination of many months’ worth of customer research, development and testing to create a solution that delivers huge amounts of time-saving benefits to our customers”, comments Craig Higgs, Managing Director of Golf Genius International.

“From full-time Golf Professionals to club volunteers with more limited technical ability, any Golf Genius customer can set-up a golf competition from start-to-finish in 7 simple steps via this single dashboard.”

The latest product update consolidates Golf Genius’ deep product and market-leading functionality into one place: allowing easy location, selection and setup of processes across the entire tournament management system.

Colin Millar, Club Member and Volunteer at Carus Green Golf Club, commented: “We’ve been one of the earliest users of Event Dashboard+ and it has been game changing for our tournament process. It continues to deliver all the features from within Golf Genius Tournament Management, but in a way that’s easy to find, select and use.”

Event Dashboard+ is one of multiple new features released by Golf Genius in recent weeks as part of its latest bimonthly product development cycle. Other releases include scorecard label printing, a new competition tee booking interface, and hole-by-hole results input for matchplay competitions.

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To find out more about Golf Genius Tournament Management and its Event Dashboard+ feature, please contact intlsales@golfgenius.com.

Further strengthening its commitment to invest in technology that advances all levels of the game, Golf Genius has designed and developed this solution for indoor, driving range and other entertainment golf venues to elevate their customer’s experience and drive repeat business.

“Acknowledging off-course golf’s growing influence and impact across the world, we have been working hard to develop a solution that delivers for a range of venues and requirements,” comments James Sibbles, Head of Entertainment Golf at Golf Genius.

“Powered by technology from within the existing Golf Genius Tournament Management product, venues will be able to manage their own golfing communities through our bespoke Venue App; providing a single place to host, interact with, and market to golfers.”

Golf Genius’ off-course technology provides venues with capabilities to capture and build membership communities through registration and golfer profiling; promote various services; take online registration and payments; and run various indoor tournaments and leagues, in keeping with its longstanding history of supplying best-in-class Tournament Management technology.

“Golf Genius is tournament management software but personally, it is software that allows me to do my job more efficiently because it is the forefront of technology available in the golf industry,” adds Ella Coelho-Mack, Director of Golf at The Green.

“Golf Genius has such a user-friendly interface for emails and leaderboards, and we’re able to give our clients a clean and accessible experience that puts us miles ahead of the competition. It is such a complete product; it has everything you need to run events but also daily operations. It’s not worth suffering through the what-ifs, so set yourself up for success with Golf Genius right away.”

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To find out more about Golf Genius and how its off-course technology can support your venue, please contact james@golfgenius.com.

Golfer and member resistance to change is one of the most common challenges faced by PGA Professionals, managers and other decision makers. So, how can you set yourself on the path to success when adopting and implementing new technology? Are there some examples to follow?

Located in Tilburg (Holland), Prise d’Eau Golf is a large golf club and operation by all accounts, welcoming 10,000 golfers a year and a membership of more than 1,500.

With such a large customer base and complex operation, switching Tournament Management software providers to Golf Genius could have posed a range of headaches for General Manager, Hedwig Wassing.

Here, he shares his three steps that made the switch to Golf Genius successful.

A staged implementation of Golf Genius Tournament Management

“When we first discussed the implementation of Golf Genius Tournament Management across the club, we took a sensible and prudent approach to doing so. We first utilised the system to run our non-member events, such as the business clubs, over a period of time without any pressure. This derived results and case studies that could be presented to our committees, which in turn ensured the membership was totally bought-in to Golf Genius and could be taken off the old system with ease.”

The creation of Golf Genius software ‘Super Users’

”At the same time, we trained our more tech-savvy members to use the system without any pressure of actually running a tournament. Those ‘super-users’ began helping other committee members and the appreciation for what it could do spread throughout the club.”

24/7 Support provided by Golf Genius

As with all Golf Genius customers, Prise d’Eau Golf received continuous support in their implementation and use of the software. They were provided with a full mix of training, live support and educational resources to ensure correct understanding and application throughout. “The support provided by Golf Genius is phenomenal. There’s an immediate response to every question and in most cases, the issue is solved by Golf Genius themselves, rather than them instructing you on how to solve the problem.”

Resultingly, Prise d’Eau Golf are benefitting massively from a smooth adoption process. It is allowing them to successfully utilise Golf Genius Tournament Management to the benefit of their golfer’s experience at the club. “Golf Genius Tournament Management is the most extensive solution on the market, capable of addressing our current needs but also our future needs as well. From the point an event is announced through to the final results coming in, it empowers us to deliver great experiences in an operationally efficient way.”

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To find out how Golf Genius can support your goals and requirements this year, please arrange a consultation here.

01 – Check & update upcoming stock orders

To ensure you have an accurate gauge on when new stock orders will arrive, input, calendarize and communicate each order with your team. This will enable you to manage your staff’s expectations and those of your customer’s.

02 – Introduce a process for tracking demo clubs, rental sets and hire trollies

If you have purchased a new suite of rental trollies or hire clubs for the season, the last thing you need is to lose track of which ones are in use (and by whom). By introducing a tracking process – such as a daily recording system – for your team, they can manage rental equipment properly and track down any that have not been returned on time.

03 – Clear out old stock with a flash sale

To achieve the previous two points, having the space on the shop floor is an absolute must. Flash sales are a great tactic for replacing any gear from the previous season and if you have the means to do so, introducing an online sale via your shop website will help clear out old stock in time for the arrival of new equipment that is coming in.

04 – Update your supplier lists

By updating and correctly filing supplier information such as their contact details, your team can find each one quickly and easily at the point of placing a customer’s order, saving them time and improving the order flow.

05 – Some smaller tasks to think about…

• Finalise your existing customer orders to clean the backlog up and make way for new ones.
• If you have new staff members, make sure they have appropriate account access for systems they need to use on a daily basis, such as till systems and merchandise order platforms.
• Prepare a range of customer communication templates. Team members can use these to communicate with customers at different stages of the buying process, saving them time throughout.

By following these simple steps, your staff will be better placed to elevate customer service levels, become more efficient in the process, and maximise sales opportunities for your golf shop in 2024.

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Golf Genius provides innovative software solutions to over 10,000 private clubs, public courses, and resorts in over 60 countries. Through its Golf Shop solution, PGA Professionals can elevate service levels and streamline processes across the retail operation and various services within it, such as orders, club repairs, rental sets and demo clubs. Contact jenny.potter@golfgenius.com to find out more.

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To find out more about Golf Genius and how it can benefit your golf facility, you can book a free product demonstration here

Some of the UK’s best-ran open events are facilities that have been able to offer a unique and immersive experience – from promotion through to the event itself.

Here are five Golf Genius customers that have excelled in this endeavour and as a result, have been able to attract large numbers of golfers to their opens each year.

Carnoustie Golf Links

A renowned and respected club on the Open rota, Carnoustie Golf Links also runs one of the most popular open events for amateur golfers too: the Craws Nest Tassie. Amongst local, UK and international participants, the event has been known to sell out in under 25 minutes!

Event registration is aided through a bespoke competition portal that is set-up in Golf Genius. This portal also enables Carnoustie to highlight key information, take payment, build waitlists, and allow the booking of practice rounds.

Hollinwell

By running stand out open events every year, Hollinwell has been able to attract large numbers of visiting golfers that are looking for a great course, value for money and an engaging event experience.

For each of their Open events, such as the Hollinwell Trophy and Autumn Am/Am, the club creates bespoke portals that are accessible via Golf Hub to promote each event. One the day of the competition, Hollinwell uses live leaderboards and creates personalised scorecards to deliver a digitally enhanced event experience. The Result? Highly engaged golfers who come back year after year.

“By consolidating the promotion of our Open events, Golf Hub has enabled us to easily advertise through our website and Social Media. Users are directed to a single place where they can find the information they are looking for and enter easily” – David Holmes, General Manager, Hollinwell

Chesterfield Golf Club

Chesterfield have utilised a host of Tournament Management features to ensure golfers are getting the most out of their visit to the club when playing in an open.

Running junior and men’s opens, as well as the Broom Trophy, the club have successfully incorporated technology into their operation whilst maintaining their traditions.

The club has added the ability to book into their open events directly via the BRS tee sheet, resulting in a more seamless registration process without the worry of entry forms and processing payments, which has encouraged more golfers to register for each event.

Southport & Ainsdale

As an England Golf Championships venue and previous host of The R&A Amateur Championship and Ryder Cup, Southport & Ainsdale are no strangers when it comes to delivering large scale and successful events.

From the S&A Bowl to their junior and mixed pairs opens, the club has sought different ways to offer every type of golfer a unique event experience, each powered by Golf Genius.

For their opens, they take registration online via Golf Hub, allowing golfers to access event information such as format, prices and open tee times with ease.

Lee Valley Scratch Cup

Providing an alternate angle to the traditional Open competition, but nonetheless as interesting as the rest, is the Lee Valley Scratch Cup.

Popular across Ireland, Scratch Cups combine the concept of a Club Championship with an Open competition, and the Lee Valley Scratch Cup is a standout example.

Delivered through Golf Genius Tournament Management, hundreds of golfers travel across the country to play in the event – partly because of its status as a WAGR competition, and partly because of the tour-level experience it provides them with.

“We chose Golf Genius Tournament Management due to its ability to plug into the Golf Ireland handicapping database. Whilst this was incredibly useful and time-saving, we were equally blown away by the system’s many other features and were able to run a really efficient and seamless Scratch Cup which gained really impressive feedback from golfers.”
Vincent Drinan, Tournament Director, Lee Valley Scratch Cup.

However, the story doesn’t stop at these five facilities – there are hundreds of golf clubs across Scotland, England, Wales and Ireland that are finding innovative ways to deliver a great open event experience. Through Golf Genius Tournament Management, they can create an unrivalled end-to-end golfer experience that delivers increased participation and revenue.

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To find out how Golf Genius can help elevate your opens in 2024, book a free product demonstration here

Golf Genius today announced that over 1,000 private clubs, public courses, and golf associations have started using Golf Genius Golf Hub since launching just one year ago.

Available to all Golf Genius Tournament Management subscribers, Golf Hub helps golf professionals promote awareness, drive registration, and boost participation in golf events, leagues, and clinics.

Golf professionals can quickly and easily create a great looking online registration page for any golf event, league, or clinic. These “digital flyers” are automatically aggregated and showcased via “club hubs” which can be embedded into existing club websites, included in email campaigns and promoted via social media channels. Upon registration, golfers are immediately dropped into the roster in Golf Genius Tournament Management where the golf professional seamlessly proceeds with running the event or league as usual.

“We’re always trying to identify ways to save time for golf professionals and help them deliver a better golfer experience,” said Clint Jarrett, Golf Hub Product Manager. “By eliminating manual signups, phone calls, and emails, Golf Hub removes the friction for golfers and golf professionals.”

Late last year, Golf Genius launched the ability for national and regional associations to create hubs that automatically aggregate events, leagues, and clinics across their public and private member clubs.

Chris Kallmeyer, co-CEO of Golf Genius, commented: “We’re very excited about the next stage of Golf Hub where golfers will be able to use a map to see golf events, leagues, and clinics near them, and then quickly and easily register online. This vision will be a reality in the foreseeable future as a result of key partnerships with golf associations and federations around the world. In the meantime, we’re pleased with the rapid adoption of Golf Hub while we continue to innovate based on valuable feedback from the Golf Genius community.”

Find out more at GolfGenius.com and get in touch at intlsales@golfgenius.com to get your Golf Genius account.

With functions to manage special orders, club repairs, demo and rental sets, staff scheduling and customer profiling, the Golf Shop product combines numerous features that enable golf retailers to deliver greater customer value, save time and create more revenue.

Saving time, creating more revenue and delivering exceptional value comes from all four corners of the golf operation.

For the retail side of your facility, we’ve just launched the solution to transform your business: Golf Shop. (1/2) pic.twitter.com/iMa6mHZwFR

— Golf Genius EMEA (@golfgenius_emea) November 3, 2022

“We recognise that golf professionals and specialist retailers are always looking for a concise and efficient service to run their shop operations, so we came up with a solution,” commented Craig Higgs, Managing Director for Golf Genius International.

“We pride ourselves on listening to our customer’s needs and Golf Shop is a bi-product of this approach; it’s there to help manage the workload of staff, streamline retail communications and provide PGA Professionals with useful information about their customers.”

Thanks to Golf Shop’s member surveys and profiling features, PGA Professionals and staff can build data-led insights into the shopping behaviours of members and customers, allowing them to tailor the products and services they market to golfers.

Each function is hosted on the Golf Shop app, which provides staff with a more versatile form of tracking retail activity in a user-friendly manner, regardless of their location.

Golf Shop has proven hugely successful since breaking into the US retail market, with many facilities praising the value it offers their operations, including Valhalla Golf Club: “Golf Shop has helped us differentiate our operation and stay successful by helping us provide excellent, personalised customer service,” said Kyle Cramer, Valhalla Golf Club’s Head PGA Professional.

“The product enables our staff to better serve the Valhalla membership. We especially like the automated notifications feature because it keeps members informed and they appreciate getting updates.”

To find out more about Golf Shop and how it can benefit your business, you can book a free product demonstration with Golf Genius here

Find out more at GolfGenius.com and get in touch at intlsales@golfgenius.com to get your Golf Genius account.

Following on from the success of its launch in 2017 in the UK by the Golf Foundation, GolfSixes League, backed by a host of organisations including The R&A, the Confederation of Professional Golf [CPG], the Ryder Cup European Development Trust [RCEDT], DP World Tour and Ladies European Tour, will involve an estimated 10,000 young people across eight countries and over 950 golf clubs participating by the end of 2024.

The league provides juniors the chance to play in a competitive golf environment with other local clubs and involves playing six holes in pairs using a highly inclusive Texas Scramble format, powered by bespoke Golf Genius Software.

When it comes to a league or organisation set up, Golf Genius provides a solution to reduce administration time, whilst increasing the connection and communication that organisers can have with participants. Through interactive digital messaging, Golf Genius offers GolfSixes League a personalised and engaging way of running events to keep juniors coming back – with parents highly engaged in the process.

“GolfSixes League has gone from strength to strength across the UK over the past five years, and we are proud to have been selected to work on this initiative as it rolls out internationally. We facilitate millions of golf rounds each year across a wide variety of formats, so it is great to showcase our leagues solution with an activity committed to offering a unique experience for those just starting their golfing journey,” commented Craig Higgs, Managing Director of Golf Genius International.

Customised user forms, online training guides tailored to the League, live scoring technology and interactive communication channels are just a few of the ways that Golf Genius are providing a solution to creating a memorable junior community.

Golf Genius Partner, the Confederation of Professional Golf [CPG], join a leading group of bodies that are working together in this way for the first time:

Christiane Stenger, CPG’s Director – GolfSixes, Community Coaching and Tournaments; “We are pleased to be working with Golf Genius, who have created a solution that facilitates both the on-course Leagues and off-course GolfSixes Mini League. As it has launched internationally this has allowed for a smooth and efficient implementation of the GolfSixes League.”

The Golf Genius solution will be used across GolfSixes League in countries including, Belgium, Germany, Holland, Poland, Spain, Switzerland, and the United Kingdom.

 For more information about Golf Genius, please visit GolfGenius.com/tm and get in touch at intlsales@golfgenius.com. For more information on GolfSixes League visit cp.golf/golfsixesleague or contact cs@cpg.golf.

• How do I create an event?
• What if I want to set up a league/roll-up/community?
• Is there a simple way I can communicate with the players?

The answers to these questions can be found with Golf Genius. Through their industry-leading tournament management system that is fit to all formats and event types, you can take your customer experience to the next level and deliver a fantastic golf event.

What is a tournament management system?

Tournament management systems (TMS) provide options for you to plan and set-up a golf tournament. Quite simply, these systems are where a PGA Professional or tournament director spends all their time behind the scenes getting everything ready to run a smooth and successful golf event.

Golf Genius’ tournament management system provides PGA Professionals with a complete set of tools to manage a wide variety of golf events across your busy events calendar. It saves you time, allows you to deliver a great experience and can help generate additional revenue.

What does the Golf Genius tournament management system involve?

Player Portals
For each event or league/society/roll-up, PGA Professionals can easily create a bespoke tournament portal to communicate information directly to players, including tee times, pairings, daily results and live leaderboards.

Online Registration
The Golf Genius Club Premium has one of the very few registration systems in the industry built exclusively for golf. This allows players and teams to register for an event online or on their mobile devices, in a matter of minutes.

Email and Text Messaging
When using Golf Genius’ tournament management systems, PGA Professionals can send customised email and text messages with information specific to each pairing and player.

Managing an Event
Golf Genius provides a streamlined process to handle single round events on a single course – with the quick event setup feature. It also allows each event to have any number of tournaments, multiple tournaments in a round or tournaments over multiple rounds.

Player Rosters
The Golf Genius TMS provides a Master Roster (containing all players at a particular club or facility), an Event Roster (the set of players participating in each event), and a Round Roster (the set of players participating in a particular round of a multi-round event or league).

Golf Courses
Golf Genius includes the ability to search the USGA Course Rating Directory and download courses with basic course information along with the ability to fully manage all course and tee details.

Pairings and Tee Sheets
Creating tee sheets to suit your goals. Golf Genius can satisfy virtually any scheduling objective sought by a tournament organiser.

Tournament Formats
The Golf Genius TMS can support an array of tournament formats, such as Cha Cha Cha format, Skins, Gross/Net Bias or 2×2 scramble.

The process of creating an event:

 You can make your next golf event your best yet, with support from Golf Genius. Find out more about the most widely used and fully featured Tournament Management System available today at GolfGenius.com/tm and get in touch at intlsales@golfgenius.com to get your Golf Genius account.

First off – what do we mean by personalisation?

personalisation
/pəːs(ə)n(ə)lʌɪˈzeɪʃ(ə)n/
noun
1. The action of designing or producing something to meet someone’s individual requirements

In our context then this basically means creating a tournament experience that is tailored to its specific requirements and as relevant to its organisers/administrators as possible – all of which results in a more valuable and tailored experience for the event’s participants as well, understanding who they are and what they want.

Every event is different – even a typical 3-round Pro-Am can have a huge number of differences to another, which is exactly why personalisation is at the heart of Golf Genius’ TMS, with the capabilities to customise any event, anywhere, at any time.

WHAT CAN BE DONE TO PERSONALISE THE EVENT TO THE ORGANISER’S NEEDS?

Event App
This is the participant-facing app. Golf Genius allows for this to be customised on an account-by-account basis – where the layout, design and menu can be unique to each event and its organisers [and therefore to its participants].

Event Portal
This includes a website that is generated for each event, allowing customers to create their own custom web portals. Common content you would see on here are results & live leaderboards, tee times, registration, photo galleries, news feeds and more, all of which are customised to an event’s needs.

Mobile app pages
When using live scoring, an organiser can create up to 18 different pages (adverts) that can appear once a hole is finished. It allows users to advertise promotional offers and events within their organisation, as well as on course tournaments – such as longest drives and nearest the pins. Organisers can even monetise this system by using these spaces for commercial partners’ adverts.

Scorecards
Golf Genius gives the user the flexibility to produce both physical and digital scorecards for any type of format – individual, pairs, scramble, 6/6/6 – you name it! Once a customer designs their scorecard, GG will save it in their tournament library to be used time and time again. Scorecards are a great place to add logos and colours to help brand golf events – front and back, whilst digital scorecards give participants a full, contactless, live scoring experience.

TV Leaderboards
TV Shows allow customers to upload their own content that will run parallel to their competition leaderboards that can be displayed on any internet-ready device or TV, and can include adverts, YouTube videos or pictures.

WHY IS THIS BENEFICIAL TO THE ORGANISER AND THE PARTICIPANT?

1.
Love your customers and they will love your events – A system that is personalised and relevant to your needs as an organiser will only help increase the recognition and loyalty of your participants as you can make every element perfect and relevant to them.

2.
Customers expect it – In this day and age your participants will expect to have something tailored to their needs. Increase engagement and ‘stickiness’ – the ability for organisers to tailor everything to their and their participant’s needs will help foster engagement with participants before, during and after events, plus will increase how sticky the system is – i.e. help keep them coming back for more.

3.
Create a frictionless experience – Reducing the time and effort for the participant with personalisations relevant to how they use the system will increase their satisfaction overall – in fact over 50% of consumers agree that their satisfaction improves when experiences are personalised to their needs.

4.
Increase conversions [entries] – A well designed and personalised user experience could increase conversions from purely interest to actual event entries by anything up to 200-400% helping to make your events more viable and valuable.

Find out more about the most widely used and fully featured Tournament Management System available today at GolfGenius.com/tm and get in touch at intlsales@golfgenius.com to get your Golf Genius account

With an unrivalled set of features, innovative technology, and outstanding support, Golf Genius helps organisers offer outstanding branded tournaments, while delivering the back-end functionality to dramatically reduce set-up time and laborious tasks.

Golfing Days and NGL Golf, two of the leading specialist event providers in the market, have utilised Golf Genius’ software to organise and manage their corporate events, pro-am’s and society golf events for their portfolio of clients.

Mark Hatton, Founder & CEO of Golfing Days, commented: “We offer all types of events to avid golfers, from holidays, to pro-am’s, open events, corporate golf and more. We’ve built our reputation on delivering exceptional, tailor-made golf events, here in the UK and overseas, and for us, the Golf Genius system is a game-changer.”

“In the immediate aftermath of the pandemic, we were cautious about how events would work, but with the support and innovation of Golf Genius, we were able to keep our roundage high and deliver some of our most notable events like The National Golf Club Team Championship.”

Director of NGL Golf, Rob Cooper added: “As one of the earliest adopters of technology within corporate golf events, Golf Genius has been the perfect fit for us. We were amongst the first to bring in Golf Genius and have developed a very strong relationship in the years since.

“We are passionate about creating industry-leading events for our corporate golf clients and Golf Genius supports us with our event management, registration portals, branding, scoring and our unique Electronic Scoreboard Tournament Office, which also integrates seamlessly with the software.

“There is still some hesitation in the market about returning to corporate golf, but with Golf Genius we have the offering to make it easy and deliver great experiences that keep our clients coming back.

Craig Higgs, Managing Director of Golf Genius International commented: “Running great golf events is all about delivering over and above on client expectations.

“With continual product development, we’ve been able to bring in new technology on our roadmap to digitisation and offer a product offering that can support event providers in running any type of event.”

If you are interested in finding out more about Golf Genius, contact the international team at intlsales@golfgenius.com.

Private clubs, public courses, and resorts are now able to seamlessly create a promotional Golf Hub landing page for any competition, open event, league, or clinic, with optional online registration and payment as required.

Golf professionals and administrators can then embed these professional-looking pages into their club website, email campaigns, and social media posts to amplify promotional efforts and drive increased participation.

Golf Hub pages are customisable, allowing clubs and resorts to showcase their sponsors by embedding their logo and linking directly to their website. After an event is complete, the Golf Hub Page automatically shifts to display the tournament results and leaderboard.

“We are excited to launch Golf Hub, which can be used as a tool to support and promote any type of event,” commented Craig Higgs, Managing Director for Golf Genius International.

“While sophisticated player registration and online payments have been important features of our offering for several years, Golf Hub combines this concept with automated marketing to provide powerful promotion to our customers.”

Another feature of Golf Hub is the ability to automatically aggregate your event pages into your Club Hub, a single page that showcases the playing and learning opportunities at your facility.

Easily embedding into an existing website, Club Hub allows golfers to see all upcoming events. They can click on any individual event to visit the Golf Hub Page to see more information, register, and view tournament results.

If you are interested in finding out more about Golf Genius, contact the international team at intlsales@golfgenius.com.

Within their familiar Golf Genius TM experience, golf professionals at private clubs, public courses, and resorts will be able to instantly create a promotional landing page (a “Golf Hub Page”) for any event, league, or clinic, optionally enable online registration and payments as needed on each Golf Hub Page, and automatically create aggregated pages (“Hubs”) to showcase the playing and learning opportunities at their facility. Golf professionals can then embed these Hubs into their club website, email campaigns, and social media posts to amplify promotional efforts and drive increased participation.

“Last year, over 750,000 events such as golf leagues, outings, and tournaments were managed by the Golf Genius TM user community,” stated Chris Kallmeyer, Co-CEO of Golf Genius. “We realized that in the vast majority of cases Golf Genius TM users were spending additional time to create promotional marketing materials and collect registrations by paper or phone. We’re always looking for ways to save time for golf professionals while helping them deliver a superior golfer experience. Golf Hub achieves this by automating the creation of highly professional digital marketing materials and streamlining the promotion, registration, and payment process.”

While sophisticated player registration and online payments have been important features of Golf Genius TM Club Premium and Golf Genius TM Association for several years, Golf Hub combines the concept of registration and payments with automated marketing pages and hubs to provide powerful marketing services to the entire Golf Genius TM community, which includes over 10,500 private clubs, public courses, and resorts in more than 60 countries. Golf Hub will be especially useful in promoting leagues, clinics, and outings.

“We are particularly excited about helping public golf facilities market leagues and clinics to their current and potential customers. Leagues are a key source of revenue for public facilities, and clinics are a perfect way to introduce new golfers to the game and convert them to golfers for life,” added Golf Genius Co-CEO Mike Zisman. “Today, Golf Genius services over 12,000 golf leagues around the globe, and Golf Hub will be a tool of great value to every one of these league managers by saving time and automatically generating high quality digital marketing materials.”