Advancing Associations

CPG Apprentice Programme Off and Running With PGA of Serbia

6th May 2025

Poland’s GolfSixes League Gathers Pace for 2025

15th Apr 2025

PilsnerGolf Resort Hořehledy Secures GolfSixes League International Simulator Championship Triumph

3rd Apr 2025

3rd International Congress on Golf and Health Returns to Scotland: focus on the Health Benefits of Golf, and Promoting Mental Health & Wellness in Golf in 2025

28th Mar 2025

Achilles V. Constantakopoulos, Chairman of Temes – Developers of Costa Navarino, Receives Special Recognition Award

14th Mar 2025

Czech Legend, Petr Nitra, Joins Elite 5-Star Pro Group

12th Mar 2025

Golf & Health Project Acknowledged For Leading the Way in Sharing the Sport’s Health Benefits

10th Mar 2025

The Coaches’ Coach, Hugh Marr, Wins John Jacobs Award

6th Mar 2025

Rickman Rules With Christer Lindberg Bowl Award

5th Mar 2025

CPG Welcomes Turtleson To The Family: The Ultimate Fusion Of Golf Performance And Lifestyle Apparel

3rd Mar 2025

CPG Partners With Sweetspot, Bringing Data-Driven Power to Golf Academies

28th Feb 2025

Law Meets The Links: CPG & JMW Collaborate On Legal Resources and Support

28th Feb 2025

CPG & TrackMan Double Down on Opportunities for Modern Golf Professionals

28th Feb 2025

Golf Genius and CPG Expand Longstanding Relationship With CoachNow Partnership

26th Feb 2025

CPG & The Coach Alliance Partner For Winter Webinar Series

12th Dec 2024

CPG & Sportsbox AI Unite to Enhance Training & Education

13th Nov 2024

GolfSixes League Debuts in China Alongside the Hainan Open

18th Oct 2024

Golf Genius Release Major Upgrade to its Tournament Management Product With Event Dashboard+ Feature

10th Oct 2024

Golf Genius Launches Off-Course Technology for Indoor and Entertainment Golf

4th Sep 2024

Olympic Officiating – Inside the Ropes with Christiane Stenger

13th Aug 2024
load more

How to Provide the Right Golf Experience for Women3 min read

Golf Business MonitorAuthor: Golf Business Monitor


Posted on: 5th Apr 2017

I like the proverb of Confucius who said:

“Tell people – and they may forget….show them – they may remember…involve them and they will understand”

In the last couple of years, I have seen many initiatives that tried to foster women’s participation in golf:

  • Golf For Her: This is dedicated to women and girls, but a very simple program. It needs some pushing.
  • Get Golf Ready: by the PGA of America: probably the most advanced golf program. 107,485 men and women participated in this program in 2015. But it is not dedicated to women.

I think all of us went through that tiresome learning process (in my case it was very technical) on the driving range before we got our HCP what we call the basics of golf. We could hardly see what will be like playing on a normal golf course, except those few instances when we were taken by our PGA Pro on his golf cart around the golf course or when we looked out from the balcony of the clubhouse.

If this is not annoying enough for you as a golfer then let’s add to this what Syngenta found about women‘s expectations from golf.

They want a fun social golf experience. Yes, golf coaches and PGA Pros equally have to understand that they have to provide lessons not just based on the golfer’s knowledge and skills, but they also have to consider the other needs (e.g. to socialize with other people; cheerful conversations instead of preaching) of the female “want-to-be golfer”.

PGA Pros have to make the female golfer the heroines of the game to succeed and keep up these women’s engagement with the game. This will not happen on the driving range that is for sure.

To activate 36.9 million latent female golfers and “want-to-be” female golfers, I think the golf industry needs a much more focused approach than the above-mentioned initiatives. Any future initiative should not only be a program of a couple of lessons, but rather a series of lessons that are building on each other. So the female golfer will not stop and get lost after the “intro lessons”.

What comes close to my ideal solution is the love.golf program (supported by Syngenta) in the UK. It is a fun social golf experience designed specifically for women. The lessons are happening in a relaxed and informal atmosphere. This could be implemented also for men. What is more interesting that the participants are learning the game in real life environment, on the golf course and not on the driving range. What a difference!

It is also promising in this program that the female golfer can get follow-on programs.

I cannot agree more with Syngenta Golf Ambassador Carin Koch, who said last year:

“While love.golf has been designed specifically with women in mind, it’s actually a great way for anyone to learn the game and it was nice to see male and female work colleagues getting out on a course and enjoying their first taste of golf…”

It seems like the knowledge and insights of love.golf is valuable for other players in the golf industry. Love.golf is cooperating now with the TGI Golf Partnership and its network of more than 450 PGA Professionals. These PGA Professionals will learn how to sell golf equipment more effectively to women.

Golf Business MonitorAuthor: Golf Business Monitor
Read more by

Miklós Breitner is the author of Golf Business Monitor, a golf business blog since 2009 which covers the latest business challenges and initiatives of the golf industry focusing on golf club management and marketing, golf tourism and golf equipment.

For more information visit www.golfbusinessmonitor.com

Leave a Reply