Advancing Associations

PING Europe Takes Next Steps Towards Sustainable Future

13th Oct 2023

European Tour group partners with the NEXT Golf Tour Powered by Trackman

30th Aug 2023

Golf Participation Continues to Surge Worldwide

2nd Aug 2023

Unlocking Peak Performance: The Crucial Role of Mental Toughness in Golf Coaching

14th Jun 2023

Wil Besseling and Lars van Meijel join GolfSixes event at KLM Open

25th May 2023

PGA of Italy Elections – Ascanio Pacelli Elected New President

23rd May 2023

Popular GolfSixes Introducing More Young People to Shorter Form of Team Golf

16th May 2023

EDUGOLF Begins Developing New Education and Training Products for the Golf Industry

19th Apr 2023

Spanish Trailblazer, Marta Figueras-Dotti, Recognised With CPG’s Christer Lindberg Bowl

11th Apr 2023

Renowned Spanish Golf Coach Eduardo Celles Wins Prestigious John Jacobs Award

6th Apr 2023

New Quick Guide to the Rules of Golf Released

29th Mar 2023

Pioneering Ólafsson Receives Iceland’s First 5-Star Pro Award

13th Mar 2023

Golf Genius Hits Milestone With Golf Hub

7th Mar 2023

New EDGA Research to Collect Quality Data On How Golfers With Different Impairments Are Affected in Their Ability to Play Golf

6th Mar 2023

PING Signs EDGA Golfer Juan Postigo Arce

6th Mar 2023

Guenther Enters the Winner’s Circle With AESGC International Victory

4th Feb 2023

Research Request: How Coaches Can Provide More Meaningful Learning Experiences for Players

11th Jan 2023

New PING G430 Family Delivers Speed and Distance (and Forgiveness, of Course)

10th Jan 2023

IGPN 68 Goes Live – Spheres of Influence: The Value of the PGA & the Pro

22nd Nov 2022

EDUGOLF Partners Make Progress in Poland

9th Nov 2022
load more

How to Provide the Right Golf Experience for Women3 min read

Golf Business MonitorAuthor: Golf Business Monitor


Posted on: 5th Apr 2017

I like the proverb of Confucius who said:

“Tell people – and they may forget….show them – they may remember…involve them and they will understand”

In the last couple of years, I have seen many initiatives that tried to foster women’s participation in golf:

  • Golf For Her: This is dedicated to women and girls, but a very simple program. It needs some pushing.
  • Get Golf Ready: by the PGA of America: probably the most advanced golf program. 107,485 men and women participated in this program in 2015. But it is not dedicated to women.

I think all of us went through that tiresome learning process (in my case it was very technical) on the driving range before we got our HCP what we call the basics of golf. We could hardly see what will be like playing on a normal golf course, except those few instances when we were taken by our PGA Pro on his golf cart around the golf course or when we looked out from the balcony of the clubhouse.

If this is not annoying enough for you as a golfer then let’s add to this what Syngenta found about women‘s expectations from golf.

They want a fun social golf experience. Yes, golf coaches and PGA Pros equally have to understand that they have to provide lessons not just based on the golfer’s knowledge and skills, but they also have to consider the other needs (e.g. to socialize with other people; cheerful conversations instead of preaching) of the female “want-to-be golfer”.

PGA Pros have to make the female golfer the heroines of the game to succeed and keep up these women’s engagement with the game. This will not happen on the driving range that is for sure.

To activate 36.9 million latent female golfers and “want-to-be” female golfers, I think the golf industry needs a much more focused approach than the above-mentioned initiatives. Any future initiative should not only be a program of a couple of lessons, but rather a series of lessons that are building on each other. So the female golfer will not stop and get lost after the “intro lessons”.

What comes close to my ideal solution is the love.golf program (supported by Syngenta) in the UK. It is a fun social golf experience designed specifically for women. The lessons are happening in a relaxed and informal atmosphere. This could be implemented also for men. What is more interesting that the participants are learning the game in real life environment, on the golf course and not on the driving range. What a difference!

It is also promising in this program that the female golfer can get follow-on programs.

I cannot agree more with Syngenta Golf Ambassador Carin Koch, who said last year:

“While love.golf has been designed specifically with women in mind, it’s actually a great way for anyone to learn the game and it was nice to see male and female work colleagues getting out on a course and enjoying their first taste of golf…”

It seems like the knowledge and insights of love.golf is valuable for other players in the golf industry. Love.golf is cooperating now with the TGI Golf Partnership and its network of more than 450 PGA Professionals. These PGA Professionals will learn how to sell golf equipment more effectively to women.

Golf Business MonitorAuthor: Golf Business Monitor
Read more by

Miklós Breitner is the author of Golf Business Monitor, a golf business blog since 2009 which covers the latest business challenges and initiatives of the golf industry focusing on golf club management and marketing, golf tourism and golf equipment.

For more information visit www.golfbusinessmonitor.com