A LinkedIn profile can be a pretty handy addition to your life. With around 360 million members, chances are the companies and employers you want to attract are out there somewhere.
That also means more than 359 million potential competitors also vying for their attention, so you need to play smart by giving off all the right signals. Here are some useful steps for snaring your top target:
1) It’s All In the Headline
Route one to any potential employer’s heart is through your headline. Many recruiters use key words to search for potential hires, so including the right keywords in your title will often determine whether or not you show up in their rankings.
2) More Is Always More
The more skills and endorsements, the more examples of your work and the more information you include about yourself, the more ways you’ll stand to crop up in someone’s search. The ‘Profile Strength’ circle to the right of your profile is a good gauge of how much work is left to do.
3) Pick Your Friends
Recommendations are hard to come by and they are one of the things people immediately look for on any profile. A sudden spate of new endorsements looks like you’ve drafted in a few friends for a favour; what you really want are recommendations from high-ranking professionals, ideally spread out over a longer period.
4) Put Yourself About
While your aim is not to dominate everybody’s social media feeds, there’s no harm in raising your visibility. Commenting on posts and contributing plenty of your own will keep you in the mind’s eye of employers you’ve already connected with. Many recruiters also scope out industry groups and discussions for hidden gems.
5) Stalk Your Prey
With most companies now established on LinkedIn, it’s just a question of slowly infiltrating their ranks. Start by following your dream employer: you’ll begin receiving their updates, which you can set about peppering with informed, insightful comments. Then expand your network with the right people by connecting with employees past and present.
While there are more conventional ways of bagging your dream job, LinkedIn can be a surprisingly effective enhancement to your job search. Whether or not social media is your thing, a little tweaking here and there could prove a sound investment.