5 min read" />

Advancing Players

DP World Tour, The R&A and PGA Tour Launch Global Amateur Pathway

4th Jun 2024

Successful GolfSixes League Grows Globally

4th Jun 2024

Kipp Popert & Daphne van Houten Take G4D Open Honours

18th May 2024

5 Pre-Season Steps for Your Golf Shop With Golf Genius

30th Apr 2024

Golfbidder Pro Expansion – B2B Pricing Tool Now Available to All of Europe

25th Apr 2024

PING Putter Line Expands With Six New Premium Models

23rd Apr 2024

Abu Dhabi GolfSixes League Grand Final Won by Abu Dhabi City Golf Club Juniors

22nd Apr 2024

PING Announced as Supporting Partner of PGA Women’s Championship of Canada

5th Apr 2024

Dr Mark Bull 3D Biomechanics Seminar – 06-07 MAY, Austria

1st Apr 2024

Andreas Kali’s Whole Istic Golf Coaching Seminar – 15-16 April, Austria

1st Apr 2024

PGA Tour Players Overwhelmingly Select Bushnell as Top Choice Among Laser Rangefinders

30th Mar 2024

Bushnell Golf Introduces Upgraded Pro X3+ Laser Rangefinder

24th Mar 2024

EDUGOLF Project Delivers Key Insights for Advancing Golf Education

20th Mar 2024

Golf Genius Report Highlights True Value of Open Events

18th Mar 2024

Mulberry Meets Performance: Sunderland of Scotland Unveils New AW24 Collection

11th Mar 2024

Easy-to-Hit G730 Irons Deliver More Distance, Maximum Forgiveness

7th Mar 2024

New Blade-Style i530 Iron Delivers Distance With Stopping Power

7th Mar 2024

Glenmuir Launch Tradition With Innovation For AW24

7th Mar 2024

PING Introduces Tour-Inspired s159 Wedges, WebFit Wedge Consumer App

14th Feb 2024

Five New Models Join PLD Milled Putter Series

14th Feb 2024
load more

Ball Story – Fitting’s Latest Gap in the Market5 min read

TitleistAuthor: Titleist

Posted on: 15th Apr 2015

Custom fitting clubs for individuals has been around for a few years.  But an element that is relatively new and underutilised by PGA Professionals is Ball Fitting.

As the #1 ball in golf, we spoke to Titleist’s Golf Ball Director, Michael Mahoney, to discuss why ball fitting is so important for all types of golfers and how that could influence your own ball fitting offerings.

What is the importance of golf ball fitting, and for golfers to play the same golf ball every time they play?

We hear all the time from golfers’ things like, “I’m not good enough to be able to feel the difference” or, “I just play whatever is in my bag”.  By playing whatever is in their bag you run into the challenge of not knowing what the golf ball is going to do when you execute the shot the way you want to.

So to give you an example, a golfer who is hitting a shot into a tight pin over a bunker from say, 40 yards; if you put all of our golf balls down and hit that shot five times with each golf ball, you’ll start to notice a pattern and that they all perform a little differently on that shot.

It’s really important that a golfer knows that when he or she hits the shot that they are trying to hit, that the golf ball is going to perform how they are expecting it to.  Playing the same golf ball consistently is really critical in helping you to play better golf.


What is the focus of Titleist golf ball fitting?

Our process focuses, first and foremost, on helping you to lower your score and helping you play your best golf.  Our methodology starts with those shots that contribute the most to lower scores, which are the shots into and around the green.  We go from the green back to the tee when we’re fitting, and start with those shots.

As a result, our fitting methodology fits the vast majority, 95%+ of golfers into a Pro V1 or Pro V1x, because those golf balls have the best scoring performance regardless of whether you’re a 25 handicap, a 10 handicap or a tour player.  Our methodology doesn’t change depending on where you are from a skill level, your age, your gender, no matter what. Our fitting focuses on shooting lower scores, and it focuses on those scoring shots.

What about players who don’t swing at the same speed as a tour player, is Pro V1 or Pro V1x still the best ball for them?

We hear that all the time!  In fact, club golfers do swing at the same speed as tour player.  They may not do it with driver, but when a tour player hits a shot with their 7 or 8 iron, that’s probably the same swing speed as some club golfers have with their driver.

To simply answer the question, golf club fitting is very focussed on specific shots; we fit the driver for a very specific purpose, for one type of shot.  We would never say, “Let’s take your driver and hit a 40 yard shot with it”.  It would not work very well for that, but we fit wedges for that!  We fit irons for their specific job, but the golf ball doesn’t change, the golf ball is the same regardless of what shot you are hitting so it has to work on all of those shots.

So a golf ball for Titleist has to be long, so in the long game it has to be low spin, has to fly far and generate a lot of speed, and in the short game it has to generate high spin from a relatively low speed shot.  Pro V1 and Pro V1x are the most highly engineered products we have and they are designed to do exactly that; generate exceptional distance and also have great spin in the short game.  Pro V1x is about the longest golf ball that you are going to find anywhere in the world for all golfers; it’s an extraordinary long product.  We don’t fit for swing speed, we don’t fit for distance, we fit for scoring and Pro V1 and Pro V1x deliver that for all golfers.


Even lady golfers?

Well, the last time I checked the golf ball doesn’t look up and all of a sudden perform differently because it sees that a woman is hitting it versus a man!  We look at the products that are labelled ‘ladies’ products, and we don’t quite understand them.  There are certainly no characteristics within the products, no special technology that helps them detect that a woman is swinging at it!  We see just as wide a variation in woman’s golf games as we do in men’s and so we design golf balls that are the best performing products for everyone!

What is that sets Titleist apart?

You can’t develop the Titleist culture of dedication towards making the best golf balls in the world in one day.  We invest not only a lot of money, but a lot of time and energy in commitment to making the best products in the world.  When you see the trust that golfers have in Titleist, it’s not only about golf balls that perform best, but that they know that nobody other than Titleist associates have played a role in the process.

We make all of our products in our own ball plants, with our own associates, mostly on technology that we designed in-house.  We are protected by more patents than anybody else in the industry and our technology is more advanced than anybody else in the industry, and that we have a commitment to delivering products that golfers, whether they are trying to make a living playing golf or trying to achieve their best at amateur level, they can trust that our products are going to perform the way they expect them to consistently, ball after ball after ball.

We look at PGA Tour or European Tour counts and those are very validating, but when we look at the US Amateur or British Amateur, those counts go from 65-70% to 80-90%, it’s very validating that we’re achieving our mission, which is to deliver golf balls of superior performance and superior quality for serious golfers.


TitleistAuthor: Titleist

Titleist golf balls, clubs and accessories are validated throughout the game of golf starting with the world’s best players on tour. Products are of superior performance and quality. Golf is all about confidence, in your game and your equipment.

For more information visit www.Titleist.co.uk.