Central to this collaboration is Sweetspot’s innovative Academy product, designed to put golf professionals at the heart of the business, supplanting their existing driving range, golf club and simulator offerings.

Through online booking and purchasing functions, data-driven insights, and next-level course management tools, Sweetspot’s Academy suite makes it easier than ever to grow academies and support their students.

Under the new partnership, CPG’s network of golf professionals can access Sweetspot’s Academy product at an exclusive discount – helping them streamline operations, reduce administrative tasks, save money and foster sustained growth.

“We are very pleased to be bringing Sweetspot into our partner family at this exciting time for the organisation,” said Ian Randell, CPG Chief Executive. “Their fresh approach to golf commerce and academy management aligns perfectly with our mission to support professionals and facilities in achieving sustainable business success.

“The collaboration not only brings direct benefit to our Member Countries and their individual Members, but by also harnessing the power of the data generated by the Sweetspot user base, helping to facilitate a more data-driven approach to help develop our activities and products moving forward, whilst also raising standards throughout the golf community. This partnership again supports our goal to provide valuable opportunities across the CPG network.”

Sweetspot’s CEO and Founder, Henrik Ahlin, shares in the excitement, stating, “We are proud to partner with CPG to help golf professionals and facilities take their businesses to the next level.

“With our Academy product, we are providing a seamless way for professionals to manage lessons, bookings, and customer engagement, while also opening new doors for data-driven growth. Together with CPG, its Member Countries and the individual Members in the network, we aim to redefine how golf academies operate and help the industry thrive.”

In addition to exclusive offers, this partnership will also see Sweetspot and CPG working together to further refine solutions for golf professionals and their business needs. The business data and analytics at the core of Sweetspot’s platform will be shared with CPG Member Countries, equipping golf facilities with the insights required to optimise their services and create stronger player experiences across the board.

This partnership is another in a recent run of new additions to the partner family, but in particular marks another milestone in CPG’s ongoing commitment to promoting innovation, providing tangible value to its Member Countries, and enhancing opportunities for golf professionals worldwide.

By combining Sweetspot’s technological expertise with CPG’s extensive network and dedication to professional development, the partnership paves the way for a more streamlined, insightful, and profitable future for golf academies and facilities.

For more information about the partnership and to take advantage of the benefits offered, visit cp.golf/sweetspot.

As the Official Legal Partner of the CPG, JMW will offer a range of valuable legal services, practical resources, and educational support to CPG’s Member Countries and their golf professionals, leveraging their award-winning, full-service law firm that offers straight-talking advice for positive outcomes.

“JMW impressed us with their forward-thinking approach and broad experience, and we are pleased that CPG will benefit from JMW’s practical and commercial approach to providing legal advice and expertise,” said Ian Randell, Chief Executive of CPG.

“We also recognise that our Members need knowledgeable, dedicated legal expertise as the golf industry and world at large becomes ever more complex. By joining forces, we can address everything from new media platforms and AI technology to ambassador programs and event promotions, ensuring our Member Countries and their professionals are well-prepared for today’s challenges.”

“We are extremely excited to work alongside CPG and provide counsel tailored to the unique demands of the golf industry,” said Stephen Taylor Heath, Partner at JMW.

“Our goal is to combine expert legal advice with accessible, educational materials that golf professionals and their associations can use to protect and grow their interests. I was pleased to attend CPG’s annual conference in Morocco to see first-hand the exciting work CPG is undertaking and present to representatives of federations from around the world.”

JMW is an award-winning, full-service law firm established more than 40 years ago, renowned throughout the UK for its expertise in achieving positive outcomes for its clients, both businesses and individuals. The firm, and the individuals working within it, are recognised by the prestigious legal directories Legal 500 and Chambers and Partners. JMW has offices in Manchester, London and Liverpool.

The firm’s commitment to supporting the golfing world includes sharing example precedents, articles, and content focused on key legal issues that arise within the sport. These resources will be hosted on the CPG Learning Institute Hub, helping golf professionals stay informed and navigate potential pitfalls.

JMW also plans to collaborate with CPG on developing further activities to support legal and governance functions of the CPG’s Member Countries, ensuring accessible, up-to-date advice for Member PGAs. Moreover, the firm will act as a helpline for Member Countries, offering front-line assistance on emerging legal questions.

JMW has already brought its expertise to the CPG Festival of Golf event in January, presenting on legal considerations for utilising media platforms and AI across various activities, illustrating the firm’s practical, solutions-driven style and the proactive role it aims to play in guiding golf professionals.

This partnership aligns with the CPG’s ongoing commitment to delivering innovative services to its network. By securing JMW’s expertise, the CPG continues to empower its Members to excel in a dynamic sporting environment, confident in their ability to tackle the legal complexities of modern golf.

For more information about the partnership and to connect with JMW, visit cp.golf/jmw.

Under this renewed collaboration, TrackMan and CPG will work to identify opportunities to link professionals to off-course activity and the non-traditional golfer that is becoming more and more prevalent around the world.

This off-course movement needs to be a key part of professionals’ and coaches’ business mix, and TrackMan’s various means for coaching and playing away from the traditional methods can provide hugely valuable and exciting opportunities for PGAs and their Members to maximise.

TrackMan will also work closely with the CPG Learning Institute to deliver webinars, workshops, and new educational content, empowering golf professionals to harness the latest technological advancements.

In addition, TrackMan University certifications will be integrated into individual learning records, allowing graduates to showcase their achievements on the CPG’s new digital membership card. This streamlined system recognises and celebrates ongoing professional development, underscoring the crucial role of technology-driven training in modern golf coaching and performance.

“TrackMan’s dedication to delivering cutting-edge coaching tools aligns perfectly with our focus on providing tangible value and education for our Member Countries,” said CPG CEO, Ian Randell.

“Together, we are ensuring that golf professionals remain at the forefront of the sport’s evolving needs with great opportunities to learn, earn and pay their part in developing and future-proofing the sport.”

TrackMan’s partnership with the CPG has already laid a solid foundation for innovative education and tournament opportunities, plus has resulted in multiple national collaborative agreements with the likes of the PGA of Belgium and the PGA of Holland. Building on this success, the extended collaboration will further enhance international learning events, help golf coaches refine their skills, and ensure golf professionals can better serve players who are engaging with new and different forms of the sport on a TrackMan Range or in the simulator bay.

“Continuing our work with the CPG is a natural progression,” commented Mike Malone, VP Sales EMEA at TrackMan.

“Through the TrackMan University certification and the CPG Learning Institute platform, we’re providing accessible, technology-powered development opportunities to educate golf professionals, whilst being able to emphasise the new opportunities that come from TrackMan system usage on the range, in the teaching bay, or at the simulator venue.”

For more information about the partnership and to take advantage of the benefits offered, visit cp.golf/3tdux5j.

As part of the agreement, CoachNow becomes a ‘Coaching Software Supplier’ to the CPG and will assist PGA Professionals and coaches across its network with the running of their coaching businesses through preferential product access and pricing, as well as educational content and resources on the business of coaching.

Ian Randell, Chief Executive of the CPG, said: “Evolving the way golf coaches engage with their clients towards a more relationship-based model is key to driving long-term success for golfers and coaches. We fully believe in the tools and capabilities provided within the CoachNow platform to achieve that progression for every golf professional and coach and thus furthering their position as golf’s ultimate influencer.

“We are therefore delighted to be expanding our longstanding partnership with Golf Genius to now embrace CoachNow, supporting our efforts to innovate and provide world-class learning and business opportunities to PGA Professionals and coaches, and urge those interested in developing their coaching businesses to take advantage of this exclusive offer and access to the CoachNow platform.”

Trusted by the world’s best coaches, academies, and national programmes in 140 countries worldwide, CoachNow is a technology platform that helps PGA Professionals build successful coaching businesses with enhanced athlete collaboration, communication and coaching tools.

Craig Higgs, Managing Director of Golf Genius International, commented: “CPG are a key partner in the game of golf who drive standards in the business of golf coaching across the globe. We’re really pleased to be working with them, their Member Country PGAs and consequently, their PGA Members to drive world-class coaching through technology. Our entire team is looking forward to an innovative and industry-evolving partnership.”

Exclusively available to PGA members and coaches of the CPG network, the member offer includes 4-month’s free trial access to CoachNow Pro, followed by a discounted price on all plans after the free trial period has concluded.

Any interested and eligible members can find out more at coachnow.io/cpg or by contacting emea@coachnow.io.